Sales & Lead Generation Agent / VA — UK Short-Term Rental Company

Hours: Part-time, 20 hrs/week to start
Pay: $175 USD/month base + $10 USD commission per converted booking (uncapped)
Company: F&S Properties (feelathome.properties)

About Us

F&S Properties manages 17 short-term rental properties across South Wales, North London, and Southend-on-Sea. We host two guest types: contractors needing longer stays for work projects, and couples booking spa/leisure getaways. We’re growing our direct bookings (away from Airbnb commissions) and need a strong closer to drive that — someone who can generate leads, nurture them, and confidently close bookings over the phone.

This is an exclusive role — we require you to work with us only, no other clients.

The Role

Core focus: Lead Generation, Nurture & Closing

This is a phone-first sales role. Your main job is to bring in new business and close it — not just manage admin around it.

• Generate new leads through outbound outreach to construction firms, engineering companies, and other businesses needing crew accommodation
• Nurture new and existing leads through to a booking — persistent, warm follow-up, not one-off contact
• Own the phone — confident, aggressive, persuasive calls that close deals. We need someone who represents the business well; this is the top priority for this hire
• Keep lead-tracking spreadsheets updated (contacts, pitch angles, follow-up status)
• Earn commission on every lead you personally convert into a booking

Also required: PMS Familiarity

• Be comfortable working within our property management system (PMS) to check availability, pricing, and booking details as part of the sales process

Also core: Reviews & Reputation

• Make a friendly mid-stay check-in call to every guest — building rapport so a 5-star review ask feels natural, not transactional
• Call guests toward the end of their stay to nudge stay extensions where relevant
• Monitor guest reviews across all platforms (Airbnb, Google, direct site, etc.)
• Proactively work to secure 5-star reviews and build up scores on any underperforming properties — identify recurring complaints and feed them back to us
• Respond to reviews professionally and promptly, and flag negative feedback early before it affects our rating

*Note: mid-stay and extension calls sit with this role; day-to-day guest queries and pre-check-in remain with our existing team.*

Also core: CRM (GoHighLevel)**

• Continue building out our GHL CRM (2,000+ contacts) from an existing blueprint, with our guidance
• Set up and manage marketing campaigns — email , SMS, and WhatsApp — that directly support lead nurture and conversion
• Keep pipelines, tags, and contact data clean

Bolt-on duties (secondary, smaller share of your time):

• Turno (Cleaning/Turnover Software): Help set up and manage scheduling for cleaner turnovers
• General Admin: Assist with Facebook /Instagram ad campaigns, light data entry/scheduling/research, occasional pricing/listing support (training provided — PriceLabs, Hostfully)

*Guest communications and pre-check-in remain with our existing team — this role is focused on new business.*

Requirements

Essential:

• Proven sales/booking experience — confident, persuasive, aggressive phone sales that close
• Lead generation experience — finding and qualifying new prospects, not just working a given list
• Hands-on GoHighLevel experience — including building email , SMS, and WhatsApp campaigns
• Experience with review/reputation management (Airbnb, Google, etc.)
• Previous VA experience specifically in short-term rentals (STR)
• Excellent spoken and written English with a strong, professional telephone manner
• Comfortable working within a PMS
• Willing to work exclusively with F&S Properties

Preferred:

• Experience building marketing funnels
• Experience with Turno or similar turnover software
• Experience with Meta Ads Manager
• Familiarity with Excel/Google Sheets

Trial Period

Before the ongoing role begins, shortlisted candidates complete a short paid trial:

• Duration: 5–7 days, roughly 5–8 hours of work
• Pay: Flat trial fee, paid regardless of outcome
• Task: Contact a small batch of real contractor leads by phone, log outcomes in a simple tracker, and report back on contacts made, responses, and any bookings/interest generated

Why Work With Us

• A growing business with a clear, real strategy — you’ll build systems that matter, not busywork
• Direct communication, clear expectations, straight feedback
• Long-term role for the right person as we scale

To Apply

Send your CV plus brief answers to:

1. Describe a sales or booking role where you closed deals over the phone — your approach and result?
1. Describe your STR (short-term rental) VA experience, including any PMS you’ve used
1. How would you describe your telephone manner, and why do you think it’s a strength?

*Applications without all three answered will not be considered.*