Senior Facebook Ads + GHL Specialist - $1,100+/Month + Performance Bonuses (Long-term)

RoofIgnite is a performance marketing agency based in Toronto, Canada. We help residential roofing contractors across the United States generate qualified homeowner leads through Facebook Ads and a lead qualification system.

We’re growing fast and need a dedicated Media Buyer to help us manage campaigns and keep things running smoothly.

THE ROLE
You’ll be handling the technical setup of Facebook campaigns and ---------- ---------- for our roofing clients. You’ll also manage ongoing actions to ensure clients are successful based on performance data and KPIs. We have weekly meetings to review what’s working and what needs improvement.

WHAT YOU’LL BE DOING:

Setting Up New Campaigns
-Create Facebook campaigns in Meta Ads Manager (structure, targeting, budgets)
-Manage Facebook campaigns to ensure clients hit performance targets
-Build GoHighLevel funnels, landing pages, and automations (templates & SOPs provided)
-Set up lead tracking, forms, and ensure pixels are firing correctly
-Handle A2P 10DLC setup (SMS registration and number transfers) and technical integrations
-Make sure all systems are connected so leads flow correctly

Managing Existing Campaigns
-Check performance daily/weekly (CPM, CPC, CTR, cost per lead, booking rates)
-Flag underperforming ad sets and campaigns
-Deploy new creatives when ready
-Fix technical issues (pixel issues, automation failures, tracking problems)
-Keep accounts organized and documented

Weekly Meetings & Reporting
-Read weekly account data and interpret it clearly
-Join weekly accounts review meetings to discuss account status and blockers
-Share honest feedback and improvement ideas
-Respond quickly to urgent issues
-When something breaks, you fix it or clearly explain what’s wrong

WHO YOU ARE:

Experience You Need
-1–2+ years of hands-on experience with Facebook /Meta Ads
-Strong GoHighLevel experience (funnels, automations, landing pages)
-Comfortable with technical setups: pixels, UTMs, API connections
-You understand CTR, CPM, CPC, cost per lead, and booking rates through a bottleneck analysis lens
-Experience with A2P setup is a plus

How You Work
-Detail-oriented and able to follow processes exactly
-Fast learner who takes feedback well
-Proactive — you don’t wait to be told what to do
-Clear English communication (written and spoken)
-Reliable and looking for long-term work
-Available during EST business hours

Nice to Have
-Experience with Zapier or project management tools
-Basic Canva & creative development skills
-Experience in roofing, HVAC, or home services
-Familiarity with call recording tools (Fathom, etc.)
-Ability to analyze data, create action plans, and execute
-Strong Claude AI proefficiency

WORKING ENVIRONMENT
Location: Fully Remote
-Type: Full-Time, Long-Term
-Hours: 40–40+ hours per week, Monday–Friday, 9AM–6PM EST
-Flexible Saturday Availability as needed (Occasional Saturday morning meetings (weekly if needed))
-Team: Media buying and operations team
-Meetings: Weekly check-ins + occasional strategy calls

WHAT WE OFFER
-Salary: $1100 USD/mo base + performance bonuses based on account results
-Growth opportunities as the company scales
-Long-term stability — we are building a real team

APPLICATION PROCESS

To apply, please provide:

-Speed Test Result: Run a test at ----------
and share the link or paste the result
-60-Second Video Introduction (required): Record a short video using ---------- or ---------- and answer:
--Your name and location
--Your experience with Facebook Ads and ---------- (specific examples)
--Why you want to work with RoofIgnite
--One technical problem you’ve solved in Meta Ads or GoHighLevel

Optional but Helpful
-Screenshots of GoHighLevel funnels you’ve built
-Facebook ad campaigns you’ve managed (results if available)
-Any workflows or automations you’ve created

Confirmation
-Include the phrase “I SAW THE FULL POST” in your application

WHY JOIN ROOFIGNITE
-We’re growing and scaling fast
-You’ll have real ownership and responsibility
-You’ll learn how real marketing operations are run
-Non-corporate, energetic, ambitious team
-Clear growth path as we hire more people
-Transparent leadership and expectations

NEXT STEPS
-Submit your full application
-We’ll review and reach out to top candidates within 48 hours
-First call: Quick screening
-Second call: Technical discussion
-Offer & training: 2–3 weeks of onboarding
-Start Date: ASAP

RoofIgnite is an equal opportunity employer.