Klaviyo Email Marketing Specialist — Design + Flows (E-commerce, Long-term)

We run a Canadian e-commerce store with strong organic traffic. Our
transactional email s work, but our marketing side is under built — and we'd
rather build it properly with one person long-term than keep buying one-off
templates.

WHAT YOU'D OWN

• Design a reusable template system in Klaviyo (4-5 master templates:

welcome, promo campaign, new product launch, back-in-stock, win-back).
We want a polished, modern, illustrated look with real product imagery —
not plain text-on-white.

• Build and maintain flows: welcome series, abandoned cart, post-purchase,

browse abandonment, win-back.

• Send weekly/biweekly campaigns using our product calendar.
• Run A/B tests (subject lines, send times, offers) and report results.
• Maintain lists and segments; keep deliverability healthy.

We write the strategy, the offers and the copy — you make it look great,
build it in Klaviyo, and keep it running.

WHAT WE NEED FROM YOU

• Real hands-on Klaviyo experience (not "email marketing" in general —

Klaviyo specifically: flows, segments, templates, A/B, metrics)

• A designer's eye. Show us email s you personally designed.
• Solid written English.
• Reliable, communicative, comfortable with a documented process.

Nice to have: Figma/Canva, basic HTML for email , Shopify or WooCommerce experience, French.

DETAILS

• Two phases, paid accordingly:

· SETUP MONTH — $350 base + $250 completion bonus ($600 total). This is
the heavy month: you build the master template system, wire up our
welcome series, fix the abandoned-cart flow, and set up post-purchase
and win-back. Bonus is paid on delivery and sign-off.

· ONGOING — $350/month for 4-5 campaigns per month plus reporting,
A/B tests and flow maintenance (realistically 10-15 hours/month).
Extra projects (major campaigns, a second store, one-off builds) are
quoted and paid separately on top.

• Long-term role. Paid every two weeks.
• Judged on output, not hours logged. Overlap with North American hours

preferred but flexible.

• Age-restricted product category (legal, adult consumers in Canada). If

that's a problem for you, no hard feelings — just say so upfront.

HOW TO APPLY (applications that skip these steps are not reviewed)

1. Start your reply with the word: MAPLE
2. Send 2-3 examples of Klaviyo email s YOU designed and built — screenshots
or live links. Tell us what you did on each one and any results you know
(open rate, click rate, revenue).
3. Answer these three questions:
a) Which Klaviyo flows have you built end-to-end yourself?
b) A welcome flow gets a 55% open rate but almost no clicks. What are the
first three things you'd change, and why?
c) What tools do you design in, and can you deliver a reusable Klaviyo
template (not a flat image) that we can edit later?
4. Tell us your monthly rate and earliest start date.

Shortlisted applicants get a paid test project (one master template + one
flow built in a sandbox account).