Virtual Assistant (E?commerce • Shopify • Marketing • Reporting • B2B Support)

I’m a Canadian founder running two Shopify?based brands and looking for a reliable, detail?oriented Virtual Assistant who can support daily marketing execution, Shopify updates, content creation, business reporting, internal documentation, and B2B client research. This role begins part?time (?20 hours/week) with the opportunity to grow.

You’ll work inside an AI?driven task system, pulling tasks independently, executing them with clarity, and providing daily progress updates.

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Brands You’ll Support

• Easy Peasy Tees — kid?centric, Canada?first apparel brand focused on awareness days, community, and simple, joyful design.
• admittd — patient?centric comfort products designed for clarity, dignity, and trust during hospital stays.

Maintaining the distinct identity of each brand is essential.

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1. Shopify & E?commerce Support (Must?Have Experience)

• Shopify updates — product edits, page formatting, homepage updates
• Website formatting — policies, product pages, layout fixes
• Product photo uploads — resizing, optimizing, organizing
• E?commerce familiarity — understanding product pages, variants, collections, merchandising, and customer experience

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2. Content Creation, Social Media & Trend Identification

• Canva content creation — graphics, social assets, simple layouts
• CapCut video editing — reels, TikTok clips
• Social media scheduling — IG, TikTok, Facebook
• Identify social media trends — emerging formats, audio trends, awareness?day content opportunities
• Generate content ideas — aligned with each brand’s tone and goals
• Provide weekly video filming list for founder — shot lists, prompts, angles, scripts
• Identify competitive or collaborative creators — potential partners, inspiration sources, adjacent niches
• Monitor competitive landscape — track competitor content, posting frequency, engagement patterns

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3. Business Reporting & Dashboards

• Google Looker Studio reporting — compile, update, and produce dashboards covering all business metrics (Shopify performance, Meta Ads results, inventory visibility, revenue tracking, and progress toward business goals).

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4. B2B Research & Sales Support

• Researching B2B client opportunities — hospitals, rural clinics, gift shops, corporate buyers
• Build outreach lists with contact details and qualification notes
• Create print?ready materials (one?pagers, sell sheets, product cards, brochures)
• Prepare email drafts for outreach

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5. Internal Knowledge Base & Documentation

• Build and maintain an internal knowledge base — SOPs, brand guidelines, workflows
• Create training materials — tool guides, process walkthroughs
• Maintain documentation — ensure everything stays updated and accessible

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6. Leadership Support & Operational Clarity

• Prepare meeting briefs — summaries, context, decisions, priorities
• Track delegated tasks — ensure follow?through across initiatives
• Prioritize leadership time — support scheduling and alignment with strategic goals
• Provide structure around initiatives — organize projects, clarify next steps, maintain ---------- ntum

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Tools You’ll Use

• Shopify
• Canva
• CapCut
• Google Looker Studio
• Google Sheets
• Meta Ads Manager (basic reporting)
• Notion or ClickUp
• Slack or Teams

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Schedule & Time Zone

• ~20 hours/week
• Flexible daytime PHT hours
• Required overlap:• 8:30 PM – 10:30 PM Calgary (MDT)
• 10:30 AM – 12:30 PM Philippines

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Requirements

• Based in the Philippines
• Must have E?commerce + Shopify experience
• Strong English communication
• Comfortable with Canva and basic CapCut editing
• Familiar with Google Sheets and dashboards
• Organized, detail?oriented, proactive
• Comfortable working independently and pulling tasks from a shared board
• Reliable internet connection

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Nice-to-Have Skills

• Ecommerce brand experience
• Awareness?day content familiarity
• Basic copywriting
• Light photo editing
• Meta Ads reporting
• B2B research or lead generation