INBOUND APPOINTMENT SETTER — HAIR SALON (WARM FACEBOOK/INSTAGRAM LEADS, $1,250–$2,000/MO OTE + 13TH MONTH PAY)

READ THIS FIRST

We're hiring ONE full-time Inbound Appointment Setter to call warm leads from our Facebook and Instagram ad campaigns for a color-specialist hair salon in Fontana, California.

This is NOT cold calling. Every lead you speak to has already raised their hand by submitting their info through one of our ads. Your job is to reach them fast, build trust quickly, understand what they actually want, and guide them into a booked appointment.

This role demands two things at once: sharp conversational judgment AND tight process discipline. The conversations are where you win or lose the booking. The process — cadences, call dispositions, CRM hygiene, follow-up tasks — is what makes the whole system work and what lets us measure anything. You need both. People who are great at one and sloppy at the other don't last here.

On the conversation side, what we're really hiring for is the ability to think on your feet. Someone replies three days later with just "sorry, been busy." Someone says they want highlights but describes something else entirely. Someone says "that's a bit far for me" but what they really mean is they don't see why it's worth the drive. If you can read what people actually mean and move the conversation forward without being told what to say next, you'll do well here.

If you need to be spoon-fed a script for every situation, this won't work.

IF YOUR BACKGROUND IS PRIMARILY CUSTOMER SERVICE OR VIRTUAL ASSISTANT AND NOT SALES, PLEASE DO NOT APPLY.

OTE: $1,250–$2,000/month (base $900–$1,000 + uncapped performance bonuses).
13th month pay included — paid every December, on top of your base. Not baked in. Not restructured. A full extra month of base pay, added on top.

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ABOUT THE COMPANY

You'll be employed by Midnight Siren, a growth and client acquisition company that operates and supports beauty service businesses. Your day-to-day work focuses on a family-owned, color-specialist hair salon in Fontana, California that has served the Inland Empire for over 21 years.

The salon has 4.9 stars on Google with 200+ reviews and a stylist team with 75+ combined years of experience. The business is real, established, and respected in its market.

You'll work directly under Ethan, the founder of Midnight Siren — no middle managers, no agency layers between you and the person making decisions. The Midnight Siren team is small and tightly focused. The stylists at salon handle the in-salon experience; you and Ethan handle everything that gets a client booked.

A note on team structure: you will be the only appointment setter on the team. Your day-to-day working relationship is directly with Ethan. There are no peer-level coworkers, no team chat with other appointment setters, no group energy to feed off. If you thrive with autonomy, clear systems, and a direct manager relationship, this works well. If you need a team environment or peer social dynamic to stay motivated, this will feel isolating over time.

We're in an active scaling phase. Core processes exist and are being refined. They don't change daily, but they evolve as we learn. If you like improving systems alongside a team, you'll fit. If you want a fully crystallized corporate environment where nothing ever shifts, you won't.

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WHAT YOU'LL ACTUALLY BE DOING

This is a front-line revenue role, not customer support.

Daily:

• Call new Facebook /Instagram ad leads within minutes of opt-in (speed matters — you'll have task notifications throughout the day)
• Run our call script for the structured parts of the call, and use our frameworks + your own judgment for discovery and objection handling. The script covers the greeting, the offer, pricing, and the booking ask. Discovery can't be fully scripted — clients say what they say, and you'll need to adapt in real time.
• Respond to inbound SMS, Facebook ---------- , and Instagram DMs that get escalated to a human when our AI can't handle them
• Collect cards on file via secure link (never over the phone), book appointments, reschedule, and cancel
• Call no-shows to get them back on the calendar
• Coordinate with stylists about client requests and scheduling needs
• Create follow-up tasks in HighLevel (our CRM)
• Submit a brief end-of-day report with your numbers

Weekly:

• One coaching/review call with Ethan (~30–45 min)
• Async coaching via Loom video reviews on your live call recordings between meetings
• Review your KPIs, own your numbers, and bring data-backed ideas to improve them

During training (first 2–4 weeks):

We'll meet daily for live coaching to get you fully ramped before transitioning to the weekly + async cadence.

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A WORD ON THE CALL SCRIPT (READ CAREFULLY)

We use a script. We also need you to think.

Where the script is fixed: the greeting, how we introduce the salon, how we present the offer, how we state pricing, the booking ask, and our core objection responses. These are tested and they work. You run them as written. Your tone, warmth, and pacing are what make them sound human — not changing the words.

Where the script can't help you: everything a real client throws at you. A vague text with no context. A client describing a service using the wrong name. Someone who's hesitant but won't say why. Someone who asks about price before you've figured out what they actually want. There is no script for these. There's a framework, and there's your judgment.

This is the part people underestimate. A big chunk of this job is not reciting — it's listening to what someone actually means and figuring out the next move in seconds, while they're on the phone with you.

Scripts do change here, but only based on data. If you bring an idea for a better line, we'll A/B test it. If it wins, it becomes the script. What we don't do is let setters freelance changes on the fly, because then we can't measure what works.

If you want to be told exactly what to say in every situation, this role will frustrate you. If you like having strong structure AND room to think, you'll do well.

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SCHEDULE (PACIFIC TIME — GRAVEYARD SHIFT IN PHILIPPINES)

All schedule references in this post are in US Pacific Time. Because PH is 15-16 hours ahead of California, each shift starts late at night your time and ends the following morning.

• US workdays: Monday through Friday
• US days off: Saturday and Sunday
• Hours per day: 8 hours of work + 1 hour of break (30 min lunch + 2× 15 min breaks, or 30 min lunch + 1× 30 min break — your call)
• Pacific Time (US): 7:45 AM – 4:45 PM PST

Philippine Time during US Standard Time (roughly November through mid-March):

Shift runs 11:45 PM – 8:45 AM PHT

• A US Monday shift = late Monday night through Tuesday morning your time
• A US Friday shift = late Friday night through Saturday morning your time
• Your days off in PH local time: Sunday and Monday (until your shift starts late Monday night)

Philippine Time during US Daylight Savings Time (roughly mid-March through early November):

• Shift runs 10:45 PM – 7:45 AM PHT
• Same day-shift logic as above — shift starts the previous calendar evening in PH

This schedule is FIXED. It's based on data showing when our booking demand peaks. If you need flexible hours, rotating shifts, or plan to hold another job during these times, this role is not a fit.
Please re-read this section carefully and make sure BOTH the standard-time and daylight-savings schedules work for you long-term before applying. The 1-hour shift twice a year is non-negotiable — it follows US business hours. Please make sure BOTH schedules work for you long-term before applying.

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COMPENSATION

Base pay:

$900–$1,000/month (depending on experience), paid via Wise on the 1st and 15th of every month.

13TH MONTH PAY included — paid every December on top of your regular base, not restructured into it. Prorated in your first year if you start mid-year. Total annualized base compensation including 13th month: $11,700–$13,000.

Performance bonuses (uncapped, paid monthly):

• $3 per new client showed appointment
• $2 per existing client showed appointment
• $1 per rebooking confirmation (low-effort confirmation calls for clients who already booked through the salon)

Tiered cumulative threshold bonuses (paid monthly):

• +$75 at 90 showed appointments/month
• +$150 at 120 showed appointments/month
• +$350 at 150 showed appointments/month

Worked examples:

Baseline performer — 90 showed appointments/month:

• Base: $950 (midpoint)
• Performance: ~$225 (avg $2.50/show × 90)
• Threshold bonus: $75
• Total: ~$1,250/month

Solid performer — 120 showed appointments/month:

• Base: $950
• Performance: ~$300 (avg $2.50/show × 120)
• Threshold bonus: $225 ($75 + $150)
• Total: ~$1,475/month

Top performer — 150 showed appointments/month (90% show rate on ~167 booked):

• Base: $1,000
• Performance: $450 ($3×90 new + $2×20 existing + $1×40 rebooking)
• Threshold bonuses: $575 ($75 + $150 + $350)
• Total: ~$2,025/month

This is a PERFORMANCE-PAY ROLE. 30–50% of your monthly income should be earned through bonuses. The base is intentionally modest. If you want a high guaranteed salary with low expectations, this is not the role.

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OTHER BENEFITS

1. Annual performance-based raise after your first year
2. 14 days of PTO per year, single bucket, available after 90-day probation (use for vacation, holidays, sickness — your call). For planned multi-day time off, give us at least 1 week's notice so we can plan coverage. Emergencies are understood — just communicate as soon as you can.
3. 90-day initial probation period. Pay is NOT REDUCED during probation.

To confirm you have read this post in full, include the word BURGUNDY in your answer to the final question on the application form

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TARGET KPIs

• Lead to Booking Rate: 25%+
• Show Rate: 90%+
• Bookings per day: 4–9
• Showed appointments per month: 100–160
• Daily volume: Finish all assigned tasks each day. We supply ~17–25 leads per day plus follow-ups, no-shows, reactivations, and rebooking confirmation