Funnel Owner / Growth Lead (Outbound + Conversion)

Overview:
We are a growing law firm seeking a Funnel Owner to build and optimize a repeatable system that converts cold outreach into qualified calls and clients.

This is not a task-based role. You will be responsible for thinking, testing, and improving results.

Responsibilities:
Own the outbound funnel from email ? reply ? call
Analyze performance data and identify bottlenecks
Create and test email messaging and variations
Improve reply rates and conversion rates
Coordinate with tea ---------- mbers on execution
Report weekly on what is working and what is not

What Success Looks Like:
Increasing reply rates from outbound campaigns
Generating consistent qualified calls
Building a repeatable, scalable system

Requirements:
Experience with cold email or outbound funnels
Strong analytical and problem-solving skills
Ability to think independently and iterate quickly
Excellent written communication
Comfortable testing and improving messaging