ONLY VSL Video Editor

Video Editor VSL Ads (Pet Supplement Brand)

About us
Booppaw ( ---------- ) is a pet supplement brand focused on mobility and spinal health. Our products are hip & joint, disc, and spine support powders for dogs. We produce all creative in-house and run performance ads on Facebook and Instagram.

We're hiring a video editor to join our internal team. This is a remote, part-time role to start — as the brand grows, so do the hours. We're looking for someone who doesn't just cut footage, but understands what makes a winning ad: strong hooks, retention-focused pacing, and a clear emotional arc from problem to transformation.

Priority work
VSL ads (primary) — long-form Facebook video sales letters, 2:30–3:30 minutes, talking head + B-roll intercut, mechanism animations

Editing load daily: Minimum 3 videos

What you'll be editing
---------- for Facebook : 2:30–5:30 min, UGC talking head intercut with B-roll (dogs struggling with stairs, jumping into cars, post-transformation walks) and mechanism animations

Software
Adobe Premiere Pro — required, must be proficient
Adobe After Effects — required, for motion graphics and mechanism animations
CapCut — nice to have

Required editing skills
A trained eye for winning ads — you know why an ad holds attention in the first 3 seconds, and you edit with retention and conversion in mind, not just aesthetics
Burned-in subtitles with keyword emphasis (white/yellow pill-style highlights, black drop shadow) — must match reference style exactly
B-roll assembly from a written cut-by-cut shot list
Pacing control — slowing emotional beats (a dog struggling, an owner's worry), not rushing transformation ---------- nts
UGC aesthetic — raw, real, not over-produced
Music layering — calm undertone, slight emotional build at key beats

Simple animated graphs and ingredient overlays in After Effects
Warm, natural color grading (home, park, and golden-hour tones)
9:16 vertical (primary) + 1:1 and 16:9 exports

Work style required

Follows very detailed production documents briefings (script, shot list, subtitle emphasis guide, assembly guide) without hand-holding
Delivers on-brief first cuts — no unsolicited creative changes
Flags missing footage or unclear instructions before the deadline, not after
Takes feedback well and iterates quickly

Experience required
Minimum 2 years editing performance ads for DTC or e-commerce brands
Portfolio must include VSLs and/or UGC ads with burned-in subtitles
Pet, health, wellness, or supplement brand experience is a strong plus
You can look at two versions of an ad and explain which one will perform better, and why

Hours & compensation
Hourly rate (based on experience)
Part-time to start — we're an early-stage brand, and hours will grow as we scale ad spend
1 month paid trial period
Long-term position for the right person
Paid screening test edit for shortlisted candidates

What we provide
Full production document per batch (script, shot list, subtitle emphasis guide, B-roll visual type map, cut-by-cut assembly guide, tone reference)
Raw footage (UGC talking heads)
Reference ads to match editing style exactly
Stock footage budget when needed
Clear, timestamped feedback

How to apply
Send the following:
Portfolio links to 3+ ads you've edited (VSL or UGC DTC preferred)
Answer in 2–3 sentences: "What's the difference between editing a VSL and a regular brand video?"
In 2–3 sentences: describe one ad from your portfolio that performed well, and what you think made it win
Software you use daily and your level in each
Your availability (hours per day, timezone)

No portfolio = no review.