Meta DTC Creative Strategist

Meta DTC Creative Strategist

Quarters Growth Execution is hiring a Meta DTC Creative Strategist to lead the creative strategy and testing workflow across our e-commerce clients.

This role is focused on finding winning ad angles, turning research into clear creative briefs, and ensuring new ads are launched and tested consistently.

Responsibilities

• Research competitors, customers, products and market trends to identify winning creative angles.
• Develop concepts for high-performing video ads and static ads.
• Write strong hooks, messaging angles, scripts and ad copy.
• Create clear client-facing shoot briefs and production briefs for content creators, designers and editors.
• Manage the creative workflow from research and briefing through to approval, upload and testing.
• Upload ads correctly inside Meta Ads Manager.
• Organise creative testing across angles, hooks, formats and messaging.
• Review creative performance and use the results to guide the next round of concepts.
• Maintain a consistent pipeline of new creatives across multiple DTC accounts.
• Work closely with our video editor, static designer and wider marketing team.

Requirements

• Proven experience creating or managing Meta ad creative for e-commerce brands.
• Strong understanding of direct-response advertising, consumer psychology, hooks and creative angles.
• Able to recognise the difference between attractive content and content designed to generate purchases.
• Experience writing creative briefs, scripts and ad copy.
• Confident using Meta Ads Manager and launching campaigns and ads.
• Highly organised and capable of managing several creative workflows at once.
• Excellent attention to detail.
• 100% fluent spoken and written English.
• Able to communicate clearly with clients, creators and internal tea ---------- mbers.

What Success Looks Like

• A consistent flow of well-researched creative concepts.
• Clear briefs that creators and editors can execute without confusion.
• New ads launched and tested every week.
• Winning angles identified and developed into further variations.
• Stronger CTR, conversion rates, ROAS and overall account performance.

This is not primarily an editing role. Editing and design will be supported by dedicated video and static editors. Your responsibility is to lead the thinking, direction, workflow and Meta execution behind the creative.