Direct Response Video Editor (Meta/IG/YouTube Ads) — AI-Native

ABOUT US

A Man & His Cave is one of Australia's leading man cave and lifestyle brands. We sell pool tables, arcade machines, pinball machines, kegerators, furniture, and bar accessories to blokes building the ultimate setup, nationwide.

Our ads are anti-corporate, direct, and made to convert. They should feel like a mate showing off his cave, not a polished SaaS demo. If that sounds like your kind of edit, keep reading.

ABOUT THE ROLE

This role directly impacts revenue. You won't just edit videos, you'll craft high-performing direct response ads that drive measurable sales across Facebook , Instagram, and YouTube.

We're looking for a skilled Video Editor with real direct response experience. You understand ad hooks, retention, pacing for performance, and how to edit for conversions, not just aesthetics. You'll start at around 20 hours per week, and if your edits perform, you move to full-time within 30 days. Applicants should be ready and willing to scale up fast.

WHAT YOU'LL DO

• Edit high-converting short-form direct response ads (1 to 3 per day) for paid social
• Structure every ad using a clear hook, problem, solution, proof, offer framework
• Cut for a scroll-stopping hook in the first 3 seconds
• Produce multiple variations for A/B testing
• Add captions, motion graphics, and dynamic text overlays
• Repurpose long-form footage into short-form performance ads
• Format and export creatives for each platform's specs and aspect ratios
• Iterate fast based on feedback and performance data
• Keep raw footage, assets, and project files organised and clean
• Collaborate with media buyers and copywriters to align creative with strategy

REQUIRED TOOLS

You should be proficient in most of these:

• Adobe Premiere Pro and After Effects
• CapCut or similar short-form tools
• Canva for quick graphic overlays
• Google Drive, Slack, Asana
• Meta Ads Manager familiarity is a plus

BONUS: AI-NATIVE PRODUCTION (A HUGE PLUS)

We're building an AI-accelerated creative engine, and editors who can produce at the frontier will stand out immediately. If you have hands-on experience with any of the following, tell us about it, it moves you to the top of the pile:

Generative video: Higgsfield, Google Flow (Veo), Seedance 2.0, Kling 2.0
Multimodal AI: Gemini and other AI production and asset-generation tools
AI VFX and post: AI-driven effects, cleanup, upscaling, and motion work
Overall fluency in building ads with AI in the loop, generating footage, extending shots, and producing variations faster than traditional editing allows
You don't need all of these. But the more you can blend classic direct response editing with cutting-edge AI production, the more valuable you are to us, and the faster you scale into a bigger role.

WHAT WE'RE LOOKING FOR

• Demonstrated experience editing direct response video ads for eCommerce brands, with a portfolio of performance-driven work
• Strong grasp of conversion-focused editing: hook development, retention, pacing, and clear CTAs
• Proven ability to structure ads with direct response frameworks (hook, problem, solution, proof, offer)
• Experience with UGC-style creatives for Facebook , Instagram, and YouTube
• Solid Premiere Pro and After Effects skills, including motion graphics and dynamic text
• Knowledge of platform-specific best practices (aspect ratios, formatting, audience behaviour)
• Ability to interpret briefs, scripts, and performance feedback and act on them quickly
• Strong storytelling and attention to detail across audio, visuals, and subtitles
• Excellent written and verbal English for clear team collaboration
• Ability to manage multiple projects and hit deadlines without dropping quality
• Traits that matter: Reliable, detail-oriented, strong communicator, open to fast feedback loops, proactive, organised, and takes ownership of results.

TECHNICAL REQUIREMENTS

• Stable internet (backup connection preferred)
• Available during required AEST overlap hours
• Camera and microphone for tea ---------- etings

HOW TO APPLY

Because of the volume of applications we get, we screen in two steps — this lets us see how you actually think and edit, not just read a CV.

Step 1 — Application form

Fill out the short form here: ----------

Step 2 — Trial task + Loom screen recording

Shortlisted applicants will receive a real trial brief (a short reel we actually produce against). You'll complete the edit and send us:

• The finished reel (MP4, 9:16, HD)
• A full screen recording of your process — start to finish, narrated if possible, unedited — via [Loom]( ---------- ). This is how we see your workflow, thinking, and speed, not just the polish of the final cut.

Applications without the Loom recording won't be reviewed — it's the main thing we're assessing you on.

If you're passionate about performance marketing and want your edits to directly drive business growth, we'd love to hear from you.