Experienced Ui/Ux Designer for Woocommerce Homepage & Product Page Redesign

Overview
We are a growth marketing agency seeking a talented designer to undertake a comprehensive redesign of the full homepage and primary product page for an existing WooCommerce site. The client is a custom patches and apparel brand that is strategically pivoting its lead product line to 3-D UV patches. The core objective is to create new visuals that effectively communicate this new product hierarchy and 3-D UV Patches primarily with other products like Acrylic and Metal Printing positioning from the top of the sales funnel down.
This is a fixed-price, one-project engagement initially. For the right freelancer, there is a strong potential for a longer-term relationship, as we have a pipeline of 2-3 similar projects for other clients scheduled for this quarter.

Deliverables required

• Full Homepage Design: This includes desktop and mobile Figma frames. The design should incorporate key sections such as a hero banner, product/category showcase, differentiators/process explanation, a social proof section, and a clear closing Call-to-Action (CTA). The design must immediately communicate the 3-D UV Patches-first positioning and effectively drive users towards product or quote CTAs.
• Primary Product Page Template: This also requires desktop and mobile Figma frames. Key elements to include are a photo grid, detailed product information, a clear purchase/quote hierarchy, trust signals, and a section for related products.
• Style Tile: A comprehensive style tile outlining typography, color palette, spacing tokens, and a button and card system. This will enable our internal team to consistently extend the design system to other pages of the website.
• Source Files: All final design files must be provided in Figma format.
• Design Walkthrough: A short Loom video (5-10 minutes) explaining your design decisions and rationale.

Scope of Work

• Two rounds of revisions are included to ensure the design meets our expectations.
• All deliverables will be handed off via a Figma link and a Loom video explanation.
• No implementation is required from the designer; our internal team will handle the development in WordPress/WooCommerce.

Budget
$500 fixed as our starting offer. We are firm on the base. Payment on delivery via Stripe, PayPal, or your preferred method.

Timeline
7 business days from kick-off. We can start Monday.

Context you should know

• Existing site: ---------- . Currently active with WooCommerce infrastructure already in place. Visit for reference. The /3d-patches/ page is our current design language, and we want to level it up substantially.
• Brand voice: proud, craft-focused, premium but approachable
• Target customer: teams, poker run groups, car clubs, small businesses ordering custom apparel
• Reference sites we admire: ----------

How to apply
Reply with:

• 2-3 portfolio pieces most relevant to this work (e-commerce and/or WooCommerce homepage redesigns strongly preferred)
• Your proposed price for this scope. If you think it should be more than $500, tell us why and what that gets us
• Availability for a 20-minute intro call this week