Performance Marketing Specialist

Role Summary:

We are looking for a Performance Marketing Specialist to plan, execute and optimize digital marketing campaigns across multiple brands. The primary focus is generating high-quality leads and online sales through Meta Ads, website optimization and AI-powered marketing.

Key Responsibilities:

Performance Marketing

• Plan, launch and optimize Meta Ads campaigns.
• Monitor budgets, campaign performance and ROAS.
• Conduct A/B testing to improve conversions.

Lead Generation & E-commerce:

• Generate qualified leads for service-based businesses.
• Drive online sales for e-commerce brands.
• Create and optimize landing pages and conversion funnels.

Website Management:

• Update website content and landing pages.
• Improve user experience and conversion rates.
• Implement basic SEO best practices.

AI & Automation:

• Use ChatGPT, Claude and other AI tools to create content, ad copy and marketing assets.
• Automate repetitive marketing workflows.
• Continuously identify opportunities to improve efficiency using AI.

Reporting:

• Prepare weekly performance reports.
• Track key marketing KPIs and provide recommendations for improvement.

Skills & Experience:

• Meta Ads Manager (essential)
• WordPress or similar CMS
• Basic SEO knowledge
• Google Analytics (GA4)
• Canva
• Strong copywriting skills
• Experience using AI tools (ChatGPT, Claude)

KPIs:

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Website Conversion Rate
• Cost per Purchase (E-commerce)
• Lead Quality
• Campaign Performance & Optimization
• Weekly Performance Reports

Personal Attributes:

• Data-driven and analytical
• Creative thinker
• Self-motivated and accountable
• Strong attention to detail
• Comfortable working independently in a remote environment