Senior SEO Specialist (Healthcare / Local Lead Gen)

About the role:
We’re hiring a Senior SEO Specialist to own organic growth across our clinic websites. You’ll lead strategy and execution across technical SEO, on-page optimization, content systems, and local SEO—while partnering with marketing, web/dev, and clinical leadership to ensure accuracy, compliance, and strong conversion performance.
This is a hands-on role for someone who can diagnose issues, prioritize the right work, and drive measurable results (rankings, traffic, leads, booked appointments).

Responsibilities:
SEO Strategy & Execution
Build and manage an SEO roadmap aligned to lead generation and revenue targets
Identify high-impact opportunities across service pages, location pages, and educational content
Own keyword research, SERP analysis, and competitive intelligence

Technical SEO:
Conduct technical audits (crawlability, indexation, internal linking, duplication, canonicals, redirects)
Partner with developers to implement fixes and validate results (QA + monitoring)
Improve site performance and Core Web Vitals in coordination with dev and hosting/CDN teams
Support website releases, redesigns, and migrations with zero-loss planning

Content SEO:
Create content briefs that include: intent mapping, entity coverage, internal link targets, schema opportunities, and conversion elements
Optimize existing pages for higher rankings and conversion rate (refresh & pruning strategy)
Collaborate with clinical reviewers to ensure medically accurate and compliant content

Local SEO:
Own local visibility strategy (Google Business Profile optimization, local landing pages, citations/NAP consistency)
Improve map pack rankings and track local lead attribution

Analytics & Reporting:
Monitor performance using Google Search Console, GA4, and SEO tools
Build reporting dashboards that tie SEO performance to leads and appointments
Run regular performance reviews and communicate insights clearly to leadership

Required Qualifications:
5+ years of SEO experience with proven wins (growth in traffic + leads)
Strong technical SEO knowledge (robots, sitemaps, canonicals, redirects, structured data)
Strong on-page SEO and content strategy ability (intent-based optimization)
Experience working with developers and writing clear technical tickets
Excellent reporting and communication skills (can translate SEO into business outcomes)
Comfortable owning projects end-to-end with minimal oversight
Preferred Qualifications (Big Plus)
Experience in healthcare, wellness, medical, or other YMYL categories (E-E-A-T sensitivity)
Local SEO expertise (multi-location preferred)
JavaScript SEO familiarity (rendering/indexing nuances)
Programmatic SEO experience (only when appropriate and quality-controlled)
CRO mindset (landing page improvements, form conversion, call tracking integration)
Familiarity with compliance/claims review workflows
Tools & Skills (you should be proficient in most)
Google Search Console, GA4
Screaming Frog and/or Sitebulb
Ahrefs and/or Semrush
Looker Studio (reporting dashboards)
CMS experience (WordPress/Webflow/Shopify or similar)
Basic HTML/CSS knowledge; can collaborate effectively with dev teams
What success looks like (90–180 days)
Clear SEO roadmap with prioritized backlog and expected impact
Technical foundation improvements: fewer indexing issues, better crawl efficiency, improved CWV where relevant
Meaningful lift in non-branded organic clicks for core service + location terms
Improved conversion rate from organic traffic (calls, forms, booked consults)
Consistent reporting that shows SEO ? leads ? revenue

Work style:
Self-starter, highly organized, strong prioritization
Data-driven, but practical—focuses on actions that move the needle
Strong writing and stakeholder management (marketing, dev, clinical/compliance)
High standards for quality and brand reputation

To apply (required):
Please include:
A brief summary of your most relevant SEO wins (with metrics)
1–2 case studies or examples of work (audit, roadmap, content brief, migration, dashboards)
The tools you use and your role in implementation (not just recommendations)