Marketing Manager
Confidential employer
Marketing Manager
USA Immigration Lawyer / Ashoori Law
Full-Time | Remote | Independent Contractor
Independent Contractor Notice
This is a full-time independent contractor position and not an employee role. The selected candidate will be responsible for their own taxes, legal compliance, and business registrations as required by their jurisdiction.
About Us
USA Immigration Lawyer is a leading immigration law platform operated by Ashoori Law, a U.S.-based immigration law firm serving clients worldwide. Through educational content, digital marketing, and client-focused service, we help individuals, families, entrepreneurs, and investors navigate the U.S. immigration process.
We are seeking an experienced Marketing Manager to lead and execute marketing initiatives that drive qualified leads, increase consultation bookings, and support the firm's continued growth.
Position Overview
The Marketing Manager will oversee the firm's digital marketing strategy, lead generation systems, CRM operations, website optimization, and performance analytics. This role requires a combination of strategic planning, hands-on execution, and strong analytical skills.
The ideal candidate has experience managing marketing campaigns, optimizing sales funnels, and working with cross-functional teams to achieve measurable business results.
Key ResponsibilitiesPaid Advertising & Lead Generation
Manage and optimize paid advertising campaigns across Google Ads, Meta, YouTube, and other digital channels.
Monitor lead quality, cost per lead (CPL), cost per consultation, and return on ad spend (ROAS).
Work with media buyers, agencies, and vendors to maximize campaign performance.
Identify new opportunities to generate qualified immigration leads.
Marketing Funnel Optimization
Improve landing page conversion rates and user experience.
Optimize consultation booking flows and intake forms.
Analyze and improve lead-to-consultation conversion rates.
Identify and eliminate funnel bottlenecks.
CRM & Marketing Automation
Manage and optimize HubSpot CRM.
Create and improve automated email campaigns and nurture sequences.
Build workflows that increase engagement and consultation bookings.
Track lead lifecycle stages and conversion performance.
Website & SEO Optimization
Collaborate with developers to improve website functionality and user experience.
Ensure website performance, speed, and conversion best practices.
Support SEO initiatives to increase organic traffic and visibility.
Monitor and improve website analytics and user behavior metrics.
Content & Brand Marketing
Coordinate content creation across blogs, videos, email marketing, and social media.
Ensure consistent brand messaging across all channels.
Develop marketing campaigns that support firm growth objectives.
Collaborate with attorneys and subject matter experts to create educational immigration content.
Reporting & Analytics
Track and report on key marketing KPIs, including:
Lead volume
Cost per lead
Consultation booking rate
Conversion rates
Revenue attribution
Return on marketing investment
Provide leadership with actionable insights and recommendations to improve performance.
Required Qualifications
3+ years of digital marketing experience.
Proven experience managing paid advertising campaigns.
Strong HubSpot CRM experience.
Experience with lead generation and conversion optimization.
Strong analytical and reporting skills.
Excellent communication and project management abilities.
Highly organized, proactive, and detail-oriented.
Ability to manage multiple projects simultaneously.
Preferred Qualifications
Experience marketing legal, professional, or consulting services.
Experience working with U.S.-based companies.
Familiarity with immigration law, legal marketing, or compliance-sensitive industries.
Experience managing agencies, freelancers, and external marketing vendors.
Knowledge of SEO, content marketing, and marketing automation.
Compensation
Monthly contractor compensation is negotiable based on experience and qualifications.
Performance-based bonuses may be offered based on lead generation, consultation growth, and overall marketing performance.
To Apply
Please submit:
Resume
Summary of marketing campaigns you have personally managed
Specific results achieved, including KPIs and performance metrics
Expected monthly compensation
Confirmation that you are applying as an independent contractor
****If you are interested in this job, please fill up this application form:
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