LinkedIn Outreach Specialist (B2B Lead Generation)

Full-Time | 100% Remote
Monday–Friday | 8:00 AM–5:00 PM (Philippine Time)
Turn Cold Connections Into Qualified Sales Meetings.
Anyone can click "Connect."

Few people know how to start conversations that actually lead to business.
At Penji, we're looking for a LinkedIn Outreach Specialist who understands that successful prospecting isn't about sending hundreds of generic messages—it's about building genuine conversations with decision-makers that result in qualified demo meetings.

If you've successfully generated B2B leads through LinkedIn, enjoy experimenting with outreach strategies, and love seeing meetings land on the calendar, we'd love to meet you.
Your Mission
Your goal is clear:
Book 10 Qualified Demo Meetings Every Week
You'll play a key role in growing Penji's sales pipeline by connecting with business leaders and turning conversations into opportunities.

What You'll Do

• Craft highly personalized LinkedIn connection requests and follow-up messages.
• Build relationships with founders, CEOs, executives, marketing leaders, and sales decision-makers.
• Qualify prospects and confidently handle initial questions and common objections.
• Guide interested prospects toward scheduling demo meetings.
• Run A/B tests to improve messaging, engagement, and conversion rates.
• Manage outreach campaigns using LinkedIn automation and prospecting tools.
• Strengthen Penji's LinkedIn presence through thoughtful engagement and networking.
• Collaborate with the sales team to continuously improve outreach performance.

What Success Looks Like
Primary KPI:
Book 10 Qualified Demo Meetings Per Week
We're also looking for someone who enjoys analyzing results and constantly improving performance.
Target Response Rates

• Month 1: 15–20%
• Month 2: 25–30%
• Month 3+: 35%+
• Stretch Goal: 50%

If you enjoy testing messaging angles and optimizing campaigns based on data, you'll thrive here.
You're a Great Fit If You...

• Have proven success generating B2B leads through LinkedIn outreach.
• Know how to write short, personalized messages that spark conversations.
• Are confident communicating with executives and business owners.
• Understand B2B sales psychology and modern prospecting strategies.
• Have experience with LinkedIn Sales Navigator.
• Have worked with outreach platforms such as:

o Dripify
o HeyReach
o Expandi
o Waalaxy
o or similar LinkedIn automation tools.

• Are highly organized, self-driven, and results-oriented.
• Have excellent written English and strong communication skills.

LinkedIn Profile Requirements
To be considered, you should have:

• At least 1,000 LinkedIn connections
• A professional network focused on:

o B2B
o SaaS
o Marketing
o Design
o Technology

• An active LinkedIn profile with consistent engagement.
• An account in good standing with no recent restrictions.

Note: We may request a screenshot of your LinkedIn Network page during the hiring process.

Why Join Penji?
At Penji, we believe great outreach is built on authentic conversations—not spam.
You'll have the freedom to:

• Experiment with messaging strategies.
• Test new outreach ideas.
• Improve conversion rates through data.
• Work with a collaborative remote team.
• Make a measurable impact on company growth.

If seeing qualified meetings appear on the calendar motivates you, this role is for you.
Ready to Apply?
Magic Phrase: conversational
To apply:
1. Complete the application form: ----------
2. Submit your portfolio or relevant work samples.
3. Highlight your experience in:
o LinkedIn Outreach
o B2B Lead Generation
o Sales Prospecting
o Qualified Meetings Booked

We're not looking for someone who simply sends messages.
We're looking for someone who knows how to start conversations that convert into business opportunities.