Lead Generation & Marketing Virtual Assistant

Hiring: Lead Generation & Marketing Virtual Assistant
Full-Time | Remote | 9:00 AM to 5:00 PM EST
Preference: Must be willing to work on Saturdays when needed.

We are looking for a proactive, organized, and results-focused Lead Generation & Marketing Virtual Assistant.

The ideal candidate can identify qualified business opportunities, create personalized outreach, maintain accurate lead records, and support consistent marketing execution across Upwork, LinkedIn, Fiverr, email , and social media platforms.

Key Responsibilities

• Research and identify qualified prospects based on defined target markets
• Find relevant projects and potential clients through Upwork and LinkedIn
• Write and submit personalized Upwork proposals
• Support LinkedIn outreach, connection requests, and follow-ups
• Build, verify, organize, and maintain lead lists and CRM records
• Assist with email outreach, lead nurturing, and appointment setting
• Support social media scheduling, content coordination, and engagement
• Create or edit basic marketing materials using Canva
• Conduct competitor, company, industry, and market research
• Prepare lead generation and marketing progress reports
• Track responses, follow-ups, and pipeline activity accurately
• Handle business and prospect information professionally and confidentially

Required Skills & Qualifications

• Experience in lead generation, digital marketing, or LinkedIn and email outreach
• Experience using Upwork and LinkedIn for prospecting or client acquisition
• Strong online research, lead qualification, and data organization skills
• Ability to write clear, personalized, and professional outreach messages
• Excellent written and verbal English communication skills
• Strong attention to detail, organization, and time management
• Ability to work independently and follow established processes
• Reliable, responsive, and consistent in completing assigned tasks
• Comfortable using spreadsheets, CRMs, and cloud-based platforms
• Must be available from 9:00 AM to 5:00 PM EST
• Must have a reliable computer, stable internet connection, and suitable remote workspace

Preferred Tools

Applicants should have experience with or be familiar with some of the following:

• Upwork
• LinkedIn and LinkedIn Sales Navigator
• Google Workspace
• Apollo, Hunter, Snov.io, or similar lead generation tools
• HubSpot, GoHighLevel, Pipedrive, Salesforce, or similar CRMs
• Canva
• Mailchimp, ActiveCampaign, Klaviyo, or similar email marketing platforms
• ClickUp, Asana, Trello, Monday.com, or Notion
• Slack, Zoom, Microsoft Teams, or Google Meet

Experience with every platform is not required, but applicants must be comfortable learning new tools and systems.

Nice to Have

• Experience with B2B lead generation and outbound prospecting
• Experience writing Upwork proposals and LinkedIn outreach messages
• Experience with appointment setting, sales support, or pipeline management
• Basic copywriting, graphic design, or content creation skills
• Familiarity with email marketing, automation, SEO, or analytics
• Experience supporting founders, agencies, consultants, or international clients

How to Apply

• Updated CV or resume
• Short introduction describing your relevant experience