Amazon Growth Lead / General Manager

ABOUT US
We are an established e-commerce business growing brands on Amazon, with strong in-house capability across operations, advertising, and listing optimisation. We are ready for the next stage of growth and want a senior operator to lead it.
We are looking for a senior Amazon growth expert who can spot the gains we miss from the inside and bring expertise beyond what we have today.

ABOUT THE ROLE
You will take strategic ownership of our Amazon growth — PPC and listing optimisation — and lift performance well beyond where it sits today. This is the core of the role.

This is not campaign maintenance. You will assess how we work, challenge our assumptions, and build a stronger system for profitable growth. As a senior hire, you will also hold general-manager ownership of the wider operation — setting priorities, leading the team, and keeping execution on track — but we are hiring first for your depth in growth.

KEY RESPONSIBILITIES

Amazon PPC Strategy (core)
– Audit our Amazon advertising and identify the major performance gaps
– Develop portfolio-level PPC strategy across products and ASINs
– Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant formats
– Evaluate performance beyond ACOS — TACOS, organic rank, impression share, contribution margin, conversion rate, customer acquisition, and product lifecycle
– Identify where ad spend is wasted versus driving organic rank, brand defence, customer acquisition, or growth
– Sharpen keyword harvesting, search-term management, campaign segmentation, bid and budget allocation, and placement optimisation
– Set clear objectives for each ASIN based on its strategic role

Listing Optimisation (core)
– Audit listings for keyword relevance, positioning, conversion, differentiation, and customer intent
– Improve titles, bullets, descriptions, search terms, images, and A+ Content
– Use keyword research, competitor analysis, customer reviews, search query data, and conversion data to strengthen listings
– Test listing changes and measure their commercial impact
– Keep listing and PPC strategy working together

Systems & Reporting
– Introduce automation and AI tools where they can improve decision-making, efficiency, and performance
– Build the scorecards and dashboards to run growth on clear numbers
– Translate findings into clear priorities and actions for the owner
– Keep us current on developments in Amazon advertising, AI, analytics, and e-commerce

Operations & Team Leadership
– Own end-to-end operations across inventory, supply chain, team scaling, SOPs, KPIs, and product launches
– Oversee inventory and supply chain — demand forecasting, stock health, supplier coordination, and fulfilment
– Build, scale, and develop the team, and coordinate work across functions
– Step in, take ownership, and drive execution across the business without hand-holding
– Fix the processes, tools, or assumptions that are limiting growth

WHAT WE ARE LOOKING FOR
– 5+ years of senior Amazon marketplace experience
– Advanced, hands-on Amazon PPC management for established brands or large portfolios
– Deep strength in listing optimisation, keyword research, conversion improvement, and competitor analysis
– Proven success improving profitability, sales, organic ranking, and ad efficiency
– Experience with multi-ASIN accounts and complex campaign structures
– Strong commercial understanding of revenue, gross and contribution margin, inventory, and return on ad investment
– Strong knowledge of current AI tools and how they can be applied to Amazon operations, PPC, research, and listing optimisation
– Ability to spot problems and opportunities that aren't obvious
– Able to own operations, build systems, and lead a team without hand-holding
– Experience overseeing e-commerce operations end to end, including inventory and supply chain
– Experience managing people and coordinating across functions
– Excellent written and spoken English, and the confidence to explain what to change and why

STRONG ADVANTAGES
Experience with any of the following is a plus:
1. Amazon Marketing Cloud
2. Amazon Marketing Stream
3. Amazon DSP
4. Search Query Performance data
5. Brand Analytics
6. Impression share and organic ranking analysis
7. Data warehouses, dashboards, or customised reporting systems
8. Portfolio-level budget allocation
9. AI-assisted campaign analysis and listing optimisation
10. Managing Amazon brands generating significant annual revenue
11. Agency leadership, account strategy, or consulting experience

WHO WILL SUCCEED IN THIS ROLE
You will do well if you:
1. Think beyond standard PPC metrics and distinguish tactical fixes from strategic opportunities
2. Are comfortable challenging existing approaches professionally
3. Can explain what to change, why, and how to implement it
4. Bring structure and clarity to complex Amazon accounts
5. Keep learning and stay current as the platform and tools change
6. Want to influence business strategy, not just complete assigned tasks

We are not looking for someone who only adjusts bids and downloads reports. We want someone who can teach us something we do not already know.

WORKING DAYS AND HOURS
– Full-time – 40 hrs/week (Mon–Fri)
– Working hours: 10 am to 6:30 pm (30 min lunch break)
– 14 days of Paid Annual Leave and Paid Public Holiday Benefits (all major holidays in the Philippines)

APPLICATION INSTRUCTIONS
Please apply with the following. Applications without these will be less considered.
– Your CV/Resume
– A short video introduction of yourself and why you're a good fit
– A summary of the Amazon brands, accounts, or portfolios you have managed
– Two detailed examples of how you improved Amazon PPC or listing performance
– The approximate monthly advertising spend and number of ASINs you have handled
– Why you are leaving your last job, or what you were doing before this application