Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms.
• Develop and implement SEO strategies to improve website traffic, search rankings, and online visibility.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Create, manage, and optimize email marketing campaigns, automation workflows, and audience segmentation.
• Develop and manage content calendars for social media platforms, including Facebook , Instagram, LinkedIn, TikTok, and X.
• Monitor, analyze, and report campaign performance using Google Analytics 4 (GA4), Google Search Console, and advertising platform dashboards.
• Optimize landing pages and marketing funnels to improve conversion rates and lead generation.
• Perform A/B testing on ads, landing pages, email s, and website content to maximize campaign performance.
• Collaborate with designers, content creators, sales teams, and other stakeholders to develop marketing assets and campaigns.
• Manage marketing budgets and ensure campaigns achieve target ROI and cost-per-acquisition (CPA) goals.
• Maintain brand consistency across all digital marketing channels.
• Stay up to date with emerging digital marketing trends, platform updates, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (preferred but not required with relevant experience).
• 3+ years of experience in digital marketing, growth marketing, or performance marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of SEO principles, keyword research, on-page optimization, and technical SEO fundamentals.
• Experience using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Experience with email marketing platforms such as HubSpot, Mailchimp, Klaviyo, ActiveCampaign, or similar.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Google Ads Certification.
• Meta Certified Digital Marketing Associate or equivalent certification.
• Experience with HubSpot, Salesforce, or other CRM platforms.
• Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Experience with WordPress, Shopify, or other content management systems (CMS).
• Familiarity with Canva, Adobe Creative Suite, or Figma.
• Knowledge of HTML and CSS for basic website and email customization.
• Experience in B2B, SaaS, eCommerce, or agency environments.

Technical Skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• HubSpot
• Mailchimp
• Klaviyo
• ActiveCampaign
• WordPress
• Shopify
• Canva
• Adobe Creative Suite
• Figma
• Microsoft Office
• Google Workspace

Success Metrics

• Website traffic growth
• Organic search ranking improvements
• Lead generation
• Marketing Qualified Leads (MQLs)
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Return on Investment (ROI)
• Conversion rate
• Click-through rate (CTR)
• Email open rate
• Email click-through rate
• Social media engagement
• Audience growth

What We Offer

• Competitive salary based on experience.
• Fully remote or hybrid work environment.
• Professional development and certification opportunities.
• Career growth within a growing marketing team.
• Collaborative, innovative, and supportive work culture.
• Access to modern marketing tools and technologies.