Meta Media Buyer + Content Creator

We're a Meta ads agency for local service businesses across the US and Canada. We need one person who can do two things that usually come separate: manage Meta ad campaigns AND create the content those campaigns run on.

This is the key part, so read it carefully. We don't want someone who only edits videos, or only manages campaigns. We want someone who can look at an ad account, understand what's happening, this creative is fatiguing, cost per lead is rising, this ad is winning, and then take action by creating the right new content to fix it. The media buying and the content are one job, not two.

WHAT YOU'LL DO:

Manage and monitor Meta (Facebook /Instagram) ad campaigns across client accounts
Watch performance daily: spot fatiguing creative, rising costs, winning ads
Create the content the accounts need: static image ads and short video edits
Produce multiple creative variations for testing
Refresh creative when ads fatigue, based on what the data is telling you
Manage campaign structure, budgets, and optimization
Keep ad accounts healthy and compliant

WHAT WE NEED:

Real hands-on experience managing Meta ad campaigns (not just boosting posts)
Strong content creation: video editing (CapCut, Premiere, or similar) and static design (Canva at minimum)
The ability to connect the two: read an account and respond with the right creative
Understanding of the learning phase, ad set structure, creative testing, and reading performance data
Good written English and reliable communication
Some overlap with North American hours

NICE TO HAVE:

Experience with lead generation campaigns
Experience with UGC-style content
Familiarity with Airtable or CRMs

TO APPLY, answer this:
An account's ads have stopped performing, cost per lead has doubled over two weeks. Walk me through exactly what you'd check in the account, and what content you'd create to fix it.

Also include:

A short note on your Meta ads experience and your content experience
Your portfolio or samples of ad creative you've made
Your expected monthly rate
Put the word "SCALE" at the top of your reply so I know you read this

Applicants who answer the scenario well and show real ad samples get reviewed first. Shortlisted applicants will do a short paid trial task.