Digital Marketing & PPC Specialist

Overview

We are seeking a results-driven Digital Marketing & PPC Specialist to manage and optimize our paid advertising efforts, website performance, and lead generation systems. This role requires hands-on experience with paid media platforms, website development, SEO fundamentals, and conversion optimization.

Key Responsibilities

Plan, launch, manage, and optimize paid advertising campaigns across Google Ads (Search, Display, Remarketing)

Manage PPC, PPL (pay-per-lead), and conversion-based campaigns with a strong ROI focus

Conduct keyword research, bid strategy optimization, ad copy testing, and audience targeting

Build, edit, and optimize websites and landing pages (WordPress or similar platforms)

Implement and manage conversion tracking, pixels, and analytics tools (including Google Analytics)

Optimize landing pages for conversion rate (CRO), page speed, and mobile responsiveness

Develop and execute backlink strategies to improve SEO authority and rankings

Analyze campaign performance and provide clear reporting with actionable insights

Collaborate with internal teams or vendors to align messaging and growth goals

Stay current on digital marketing trends, algorithm updates, and best practices

Required Skills & Experience

Proven experience managing PPC campaigns with measurable results

Strong understanding of paid search, paid social, and lead generation funnels

Website building and optimization experience (HTML/CSS basics a plus)

Working knowledge of SEO fundamentals, backlinks, and on-page optimization

Experience with conversion tracking, pixels, and attribution

Strong analytical and problem-solving skills

Ability to manage budgets and scale campaigns efficiently

Must provide professional references and performance examples