Creative Strategy & Advertising Content Lead

We have ambitious plans to grow rapidly. Our entire ecosystem has been divided into 4 new positions. We are looking for people who have the knowledge and experience to join our team and take our 23 year old company to the next level.

Feel free to browse our 4 open positions, but do not apply to any if you do not have the experience required. Thanks you.

Here they are:

1. Senior Technical & Ecommerce SEO Lead
2. Off-Page SEO & Paid Search Performance Specialist
3. Creative Strategy & Advertising Content Lead
4. Senior Digital & Social Performance Marketing Lead

This ad is for position #3
3. Creative Strategy & Advertising Content Lead

Job Overview

We are a 23-year-old printing and manufacturing company seeking a highly skilled, hands-on Social Media, Creative & Performance Marketing Lead.

This is NOT a basic social-media posting job.

We already have staff who can handle routine posting, basic engagement and responding to simple comments.

We need someone at a much higher level.

We are looking for the person who can d ---------- :

What should we advertise?

Who should see it?

What should the ad look like?

What should the video say in the first three seconds?

What offer should we test?

Which audience should receive it?

How much should we spend?

Did it produce sales?

What do we change next?

You will be responsible for turning our products into compelling digital campaigns across social media, paid social, video, email and SMS.

Our immediate priorities include:

Custom dye-sublimated shirts
Yard signs
Printing products
Seasonal promotions
Business customers
Repeat customers

Our ultimate objective is not followers or likes.

It is attention ? interest ? leads ? customers ? repeat customers ? revenue.

1. SOCIAL MEDIA STRATEGY

Develop the overall marketing strategy for:

Facebook
Instagram
TikTok
YouTube
YouTube Shorts
Pinterest
LinkedIn where appropriate
Additional channels where there is a legitimate business opportunity

Determine:

What we should post
Where it should be posted
When it should be posted
Which content belongs on which platform
What should be organic
What should receive paid promotion
What should become an advertisement
What content should be reused/adapted
What trends are worth participating in
What does not fit our brand

Our VAs can help execute repetitive posting.

You own the strategy.

2. PERFORMANCE CREATIVE

You must understand that modern advertising performance depends heavily on creative.

You will personally create or direct production of:

Static ads
Carousel ads
Promotional graphics
Product ads
Reels
TikToks
YouTube Shorts
Demonstration videos
Before/after videos
Customer showcase videos
UGC-style advertisements
Testimonials
Product explainers
Promotional videos
Comparison ads
Problem/solution ads

You should understand:

Hooks
Headlines
Offers
Calls to action
Visual hierarchy
Storytelling
Pacing
Captions
Sound/music selection
Aspect ratios
Platform-specific creative
Direct-response copywriting

We want advertisements that stop someone from scrolling.

3. HANDS-ON VIDEO CAPABILITY

This position requires real understanding of short-form video.

You should be capable of shooting, editing or professionally directing content such as:

Shirts
How dye sublimation works
Design-to-finished-shirt transformations
Team uniforms
Business shirts
Event apparel
Customer designs
Production footage
Close-up product quality
Before/after design transformations
Yard Signs
Political/event signage where applicable
Real-estate signs
Contractor signs
Graduation signs
Birthday/event signs
Business advertising
Installation/use examples
Production videos

You should understand how to turn one filming session into multiple pieces of content.

For example:

1 long video
? 5 short videos
? 10 clips
? multiple Reels/Shorts/TikToks
? still images
? paid-social creative
? email content.

4. META ADVERTISING

You must have serious hands-on experience with:

Meta Business Manager
Meta Ads Manager

Facebook Ads
Instagram Ads
Meta Pixel
Meta Events Manager
Conversion API concepts
Custom audiences
Website audiences
Customer-list audiences
Lookalike/similar audience strategies where available
Retargeting
Catalog/product advertising where appropriate

You will personally build, monitor and optimize paid campaigns.

5. AUDIENCE STRATEGY

Develop audiences including:

Website visitors
Product viewers
Social engagers
Video viewers
Add-to-cart visitors
Checkout abandoners
Lead-form visitors
Existing customers
Repeat customers
High-value customers
Lapsed customers
Properly collected customer lists
Similar/prospecting audiences
Interest/behavior audiences where useful

Different audiences should receive different advertisements.

6. RETARGETING

We want sophisticated retargeting.

Examples:

Someone views custom shirts but doesn't buy:

? show shirt testimonials.

Still doesn't buy:

? show production-quality video.

Still doesn't buy:

? show offer.

Added to cart but did not checkout:

? cart recovery.

Purchased:

? stop showing acquisition advertisement.

Later:

? show reorder/cross-sell campaign.

You should understand customer journeys, not simply "boost post."

7. CREATIVE TESTING

Build a disciplined creative testing system.

Test:

Hooks
Headlines
Images
Videos
UGC
Professional creative
Offers
Discounts
Product demonstrations
Customer testimonials
Calls to action
Long vs. short creative
Voiceover vs. text
Different opening seconds

Document which variables win.

Take winning concepts and create additional variations.

8. SOCIAL ADVERTISING BEYOND META

Depending on opportunity and audience, you should be capable of evaluating and managing:

TikTok Ads
Pinterest Ads
YouTube video advertising
LinkedIn Ads for B2B opportunities
Other emerging channels

We do not advertise somewhere merely because the platform exists.

There must be a business case.

9. CONTENT CALENDAR

Own the strategic content calendar.

Include:

Products
Promotions
Seasonal campaigns
Customer work
Educational content
Behind-the-scenes content
Testimonials
Manufacturing
Product demonstrations
FAQs
Employee/company stories
Community involvement
User-generated content
Trends
Offers
New-product launches

Our social VAs may assist with scheduling and repetitive deployment.

You d ---------- what the calendar should accomplish.

10. EMAIL & SMS MARKETING

Develop revenue-generating lifecycle campaigns including:

Welcome series
Cart abandonment
Browse abandonment
Post-purchase
Cross-sell
Upsell
Reorder reminders
Win-back
Seasonal promotions
New products
Customer appreciation
VIP customers
Lead nurturing

Experience with platforms such as:

Klaviyo
Mailchimp
Omnisend
GetResponse
Similar systems

is valuable.

11. MARKETING AUTOMATION

Use tools such as:

Zapier
CRM automation

Email automation
SMS automation
Lead routing
Form automation
ManyChat or similar tools where appropriate

Build systems such as:

Ad ? Landing Page ? Lead ? CRM ? Follow-Up ? Sale ? Reorder Campaign.

12. INFLUENCERS & UGC

Develop legitimate influencer and user-generated-content programs.

Responsibilities may include:

Finding appropriate creators
Contacting creators
Negotiating deliverables
Sending products
Providing creative briefs
Tracking content
Obtaining usage rights where appropriate
Turning strong creator content into paid advertisements
Measuring actual results

We care about sales influence—not follower counts alone.

13. SOCIAL LISTENING & COMMUNITY OPPORTUNITIES

Monitor:

Comments
Customer questions
Reviews
Competitor content
Trends
Recurring customer problems
Product requests
Common objections

Our VAs can respond to routine messages.

You should extract marketing intelligence from those conversations.

14. LANDING PAGES & FUNNELS

Work with our website/SEO team on landing pages for campaigns.

You should understand:

Headline alignment
Offer alignment
Message match
Forms
Calls to action
Social proof
Testimonials
Mobile conversion
Lead capture
Checkout flow
Upsells
Cross-sells

Do not send paid traffic to a poor page and blame the advertising.

15. TRACKING

Understand:

Meta Pixel
Conversion API concepts
GA4
UTMs
Conversion events
Landing-page tracking
Call tracking
Lead tracking
Purchase tracking
Revenue attribution

Coordinate with our SEO/search specialists on shared measurement infrastructure.

16. IMPORTANT KPIs

You will track business metrics including:

Revenue
ROAS
Cost per purchase
CPA
Cost per lead
Conversion rate
Average order value

Email revenue
Repeat purchase rate
Cart recovery
Lead-to-sale conversion

You will also monitor supporting metrics such as:

CTR
CPC
CPM
Video watch rate
Engagement
Audience growth
Follower growth

But followers and likes are secondary.

Sales matter.

17. CREATIVE TOOLS

You should be highly comfortable with several tools such as:

Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Canva
CapCut
Creatopy
AI image tools
AI video tools
AI voice tools
Other professional creative platforms

You do not need to use every tool.

You DO need the visual judgment to recognize the difference between average content and advertising-quality creative.

18. MARKETING TOOLS

Ideal experience includes:

Paid Social
Meta Ads Manager
Meta Business Manager
TikTok Ads
Pinterest Ads
YouTube advertising
Social Management
Meta Business Suite
Agorapulse
Hootsuite
Buffer
Sprout Social
Similar systems

Email /SMS
Klaviyo
Mailchimp
Omnisend
GetResponse
Similar platforms
Analytics
GA4
Meta Events Manager
UTMs
CallRail
Looker Studio
Platform-native analytics
CRM/Automation
HubSpot
Keap
Zendesk
Zapier
ManyChat
Similar tools
WHAT OUR VAs DO VS. WHAT YOU DO

Our VAs may:

Upload scheduled posts
Post approved content into groups
Respond to routine comments
Respond to basic DMs
Handle repetitive engagement
Follow documented procedures

YOU will:

Develop the strategy
Develop campaigns
Create/direct creative
Create/direct video
Choose audiences
Run paid campaigns
Build retargeting
Analyze performance
Create testing plans