Social Media Manager

Personal Brand Social Media Manager

Independent Contractor | Remote | Part-Time | 90-Day Trial

About the Role

Netanya Lewis is seeking a creative, organized, and strategic Social Media Manager to grow and manage her personal brand across Instagram and LinkedIn.

Netanya is an entrepreneur, licensed commercial real estate professional, government contracting specialist, public speaker, and founder of I.A.M Digital. The ideal candidate will know how to turn her daily work, expertise, events, and experiences into polished content that builds credibility, increases visibility, and generates qualified business opportunities.

This is not simply a posting position. We are looking for someone who understands personal branding, storytelling, audience engagement, and how to create content that supports business growth.

Key Responsibilities

• Develop and manage a monthly content calendar for Instagram and LinkedIn.
• Create and publish approximately 3–4 high-quality posts per week.
• Edit short-form videos and Reels using raw footage provided.
• Write engaging captions that reflect Netanya’s natural, polished, and professional voice.
• Repurpose content across Instagram and LinkedIn while adjusting it for each platform.
• Create content around commercial real estate, government contracting, entrepreneurship, speaking engagements, professional development, networking events, and select lifestyle ---------- nts.
• Identify content opportunities from Netanya’s weekly activities, meetings, events, and business accomplishments.
• Design clean, elevated graphics using Canva.
• Schedule approved content and maintain a consistent posting schedule.
• Support organic engagement by responding to appropriate comments and engaging with relevant accounts.
• Review analytics and provide a brief monthly performance report with recommendations.
• Participate in one brief weekly planning meeting.

Expected Monthly Deliverables

• Monthly content strategy and calendar
• 12–16 primary posts across Instagram and LinkedIn
• A consistent mix of Reels, carousels, photographs, educational content, and authority-building posts
• Caption writing and hashtag or keyword research
• Content scheduling
• Basic community engagement
• Monthly analytics report
• Organized content files and drafts for approval

Ideal Candidate

• Has experience managing a personal brand or professional service-based account.
• Understands Instagram Reels, LinkedIn content, and organic audience growth.
• Can create content that feels professional, aspirational, authentic, and engaging.
• Has strong writing and storytelling skills.
• Is proficient in Canva and short-form video editing platforms such as CapCut.
• Can follow an established brand voice without producing generic or overly corporate content.
• Is proactive, responsive, detail-oriented, and able to meet deadlines.
• Understands that the goal is not only follower growth, but increased authority, qualified inquiries, speaking opportunities, and business relationships.

Experience with commercial real estate, government contracting, entrepreneurship, or professional services is preferred but not required.

Success in This Role

During the initial 90-day period, success will be evaluated based on:

• Consistent and timely execution of the content calendar
• Quality and accuracy of the content
• Growth in meaningful engagement and relevant followers
• Increased profile visits, direct messages, inquiries, and networking opportunities
• Ability to turn Netanya’s existing activities into strong content with minimal supervision
• Clear improvement in brand consistency and online visibility

Schedule and Working Relationship

This is a remote, part-time independent contractor position. The Social Media Manager must be available for one brief virtual meeting each week and communicate consistently regarding approvals, deadlines, and content needs.

All content must be submitted for approval before publication during the initial trial period.

How to Apply

Please submit:

• Your resume or a brief overview of your experience
• A portfolio or links to accounts you currently or previously managed
• Two examples of short-form video content
• Your proposed monthly rate
• A brief explanation of how you would position and grow Netanya Lewis’s personal brand
• Your availability and preferred start date

Applicants may be asked to complete a short paid trial assignment before a final selection is made.