Email & Social Media Marketing Specialist

Rubyloo is looking for an experienced Email & Social Media Marketing Specialist to join our growing ecommerce brand serving dog parents. We need someone who is equally strong in Klaviyo email marketing and social media content creation. This is not an email -only position and it is not simply a social media scheduling role. You will personally create the designs, copy, campaigns, and posts.

Application requirement:
Your application must begin with the keyword RUB YEMAIL in the first sentence.

About the role:
We are a growing multi-channel ecommerce brand looking for an Email & Social Media Marketing Specialist to take ownership of our weekly email campaigns and organic social media content.

This role requires balanced experience across email and social media. You will create two to three weekly campaigns in Klaviyo and manage ongoing content for Instagram and Facebook . Experience editing short-form video for TikTok and Instagram Reels is strongly preferred.

This is a hands-on role for someone who can develop campaign ideas, write persuasive ecommerce copy, create polished designs, manage a content calendar, and take work from concept through publishing and performance review.

What you will be responsible for:

Email marketing:
-Plan and create two to three Klaviyo campaigns per week
-Develop promotional, educational, seasonal, product-focused, and brand-story campaigns
-Write subject lines, preview text, email copy, and calls to action
-Design, build, test, and schedule mobile-friendly email s
-Select appropriate audiences and customer segments
-Review campaign performance and recommend improvements
-Monitor and improve existing flows when opportunities are identified

Social media content:
-Create and maintain a monthly content calendar for Instagram and Facebook
-Develop static posts, carousels, Stories, captions, and promotional content
-Repurpose product photography, creator content, customer reviews, and existing assets
-Coordinate social media content with email campaigns, launches, and promotions
-Schedule approved content and monitor performance
-Recommend new content ideas based on engagement and business priorities

Short-form video:
-Edit videos for TikTok, Instagram Reels, and Facebook Reels
-Create hooks, text overlays, captions, transitions, and calls to action
-Repurpose existing footage into multiple content variations

How we expect you to use AI:
This role requires active use of AI tools to improve creativity, speed, and performance. You are expected to use AI to:
-Brainstorm campaign and content ideas
-Create copy, subject line, caption, and hook variations
-Repurpose ideas across email and social media
-Analyze results and identify testing opportunities
-Improve workflow efficiency

You must verify all product information and edit AI-generated content so it sounds natural and fits the Rubyloo brand. AI should support your judgment, not replace it.

Tools you may use:
Klaviyo, Shopify, Canva, Adobe Creative Suite, Figma, CapCut, Meta Business Suite, Google Drive, Google Sheets, Slack, Trello, ClickUp or Asana, and AI tools for creative development and analysis.

How we work:
-Part-time role with the opportunity to grow into full-time
-Long-term position for the right person
-Clear expectations and trust to work independently
-Direct, respectful communication and feedback
-Focus on creativity, accuracy, organization, and follow-through
-Some overlap with Pacific Time is required

What success looks like after 60 days:
-Two to three quality email campaigns are completed each week
-Instagram and Facebook content is planned several weeks ahead
-Email and social media support the same marketing priorities
-Content is polished, accurate, and consistent with the brand
-Deadlines are met without repeated reminders
-Performance results are used to improve future content

This role is a great fit if you:
-Have three to five years of relevant ecommerce marketing experience
-Have strong hands-on Klaviyo experience
-Can create polished email and social media designs
-Have strong ecommerce copywriting and written English skills
-Are creative, organized, and highly detail-oriented
-Can manage recurring deadlines independently
-Are receptive to feedback and implement revisions carefully
-Bring forward ideas instead of waiting for every task to be assigned

How to apply:
1. Your application must begin with RUB YEMAIL in the first sentence
2, Include your CV detailing relevant experience and skills
3. Include examples of complete ecommerce email s you personally created
4. Include examples of Instagram and Facebook content you personally created
5. Include short-form video examples, if available
6. Clearly explain your role in each portfolio example
7. Include your expected compensation, weekly availability, location, time zone, and current work commitments

Applications without relevant examples of both email and social media work will not be considered.

Qualified candidates will be invited to the next step.