Ecommerce Video Editor (VSLS/SHORT FORM)

Expert eCommerce Direct-Response Video Editor — Meta Ads

Remote | Full-Time or Contract

We are a rapidly scaling eCommerce brand seeking an expert-level Direct-Response Video Editor to create high-converting Meta ad creatives.

This role is specifically for editors who specialize in eCommerce VSLs and paid social advertising. If direct-response eCommerce editing is not a core part of your daily work, this position will not be the right fit.

Role Overview

Your primary responsibility will be editing 2–5 minute VSL-style Meta ads designed to generate purchases.

You will also create short-form ad formats, including:

• Claymation-style creatives
• Pixar-style creatives
• Skeleton and anatomy-based creatives
• AI-generated UGC
• Product demonstrations
• Other emerging direct-response formats

Our goal is not simply to create visually appealing videos. Every creative must be built to capture attention, maintain retention, communicate value, and drive conversions.

Direct-Response Structure

You should be experienced in editing ads built around frameworks such as:

• Problem
• Agitation
• Authority
• Discovery
• Unique mechanism
• Product introduction
• Benefits
• Social proof
• Testimonials
• Offer
• Scarcity
• Call to action

You must understand how to visually reinforce every line of a script and maintain viewer attention throughout the entire advertisement.

Creative Style

Our preferred editing style includes:

• Documentary-style visuals
• Limited reliance on generic stock footage
• AI-generated B-roll
• AI-generated UGC
• 3D product and mechanism animations
• Dynamic captions
• Motion graphics
• Split-screen layouts
• Callouts and annotations
• Red circles, arrows, and visual emphasis
• Product proof and demonstration elements
• Fast-paced editing
• Frequent pattern interrupts
• Strategic sound design and visual effects

Problem-focused sections should feel emotional, tense, frustrating, and relatable.

Benefit-focused sections should feel aspirational, positive, hopeful, and transformational.

AI Content Generation

You will be expected to create and incorporate AI-generated assets using tools such as:

• Freepik
• HeyGen
• Higgsfield
• Kling
• Similar AI video and image-generation platforms

You should be comfortable producing:

• AI actors
• AI-generated UGC
• AI B-roll
• AI environments
• AI product demonstrations
• Product mechanism visuals
• 3D visual explanations
• Custom scenes based on script requirements

Strong prompting skills and the ability to generate consistent, realistic assets are required.

Responsibilities

• Edit 2–5 minute direct-response VSLs for Meta advertising
• Create multiple hook and creative variations from winning concepts
• Produce one complete VSL package per day
• Generate AI visuals and supporting assets when necessary
• Incorporate existing brand footage, product imagery, testimonials, and creative assets
• Add captions, motion graphics, sound design, visual effects, and pattern interrupts
• Rapidly implement feedback and creative revisions
• Deliver high-quality creatives consistently and on schedule
• Help improve hooks, watch time, retention, click-through rates, and conversion rates
• Maintain organized project files and creative versions

Required Experience

You must have extensive experience with:

• eCommerce VSL editing
• Meta and Facebook advertising
• Direct-response marketing
• Hook development
• Retention-focused editing
• Visual storytelling
• CTA placement
• Conversion-focused creative strategy
• AI-generated content
• High-volume creative production

You must be capable of producing creatives quickly and efficiently without sacrificing quality.

Production Expectations

For short-form content, the expected output is:

• Four 60-second videos per day

For VSL content, the expected output is:

• One 3–4 minute VSL per day
• Each VSL package should include:

• One main body
• Five hook variations

You must be able to meet daily deadlines and maintain consistent communication.

Portfolio Requirements

To be considered, you must submit:

• Your portfolio
• Multiple eCommerce VSLs that you personally edited
• Examples of creatives used for Meta advertising
• Examples featuring AI-generated content
• A list of the AI tools you use
• Your typical turnaround time for a 3-5 minute VSL
• Your availability for an interview in Eastern Time

Applications without relevant eCommerce direct-response examples will not be considered.

At the very bottom of your application, include the word:

apple