UGC/Influencer Marketing Manager

The Role

We're a DTC wellness brand that runs on creator content, and we're looking for an Influencer/UGC Marketing Manager to own the creator pipeline end-to-end — sourcing, briefing, managing, and getting content out the door ready to post or turn into ads. You'll shape the angles, picking the creators who actually fit the brand, and keeping everything moving so nothing sits in limbo waiting on a reply.

This is a planning-plus-management role. The bar is throughput and taste: if you can consistently find the right creators, brief them well, and get on-brand content delivered on time, you'll thrive here.

What You'll Own

• Planning content angles and hooks for influencer/UGC campaigns, tied to launches, promos, and what's trending on TikTok/Reels.
• Sourcing and vetting creators for brand fit, audience quality, past performance, and growth potential — building out a reliable and high-growth roster over time.
• Managing creators through the full cycle — outreach, briefing, revisions, delivery, and usage rights/whitelisting terms.
• Cross-team handoff — briefing the video editor on raw footage, and syncing with the social media manager on cross-posting and UGC ad candidates.
• Deliverable tracking — keeping campaigns, timelines, and creator payments organized so nothing falls through the cracks.
• Performance monitoring — tracking content and creator-level metrics, spotting what's working fast, and reporting back on it.
• Roster optimization — cutting underperforming creators and doubling down on winners quickly, so the roster stays sharp instead of stale.

What You Bring

• 2+ years managing influencer/UGC creators at an agency serving UK/US clients.
• A track record of picking creators who convert, not just creators with big followings.
• Comfort negotiating rates, usage rights, and whitelisting/spark ad terms. Familiar with platforms for sourcing and creator management.
• Comfortable pulling and reading performance data (engagement, CTR, conversion where available) to make fast keep/cut calls on creators.
• Strong written English and the judgment to brief creators clearly without over-scripting them.
• Organized — you can run several creators and campaigns at once without dropping the ball.

Nice to Have

• Experience with beauty, skincare, supplement, or wellness brands specifically.
• Experience with influencer marketing platforms e.g. ---------- , and UGC content creator platforms e.g. ---------- .
• Experience working alongside a video editor and social media manager on repurposing content into paid UGC ads.
• Experience with affiliate marketing.
• Familiarities with TitTok Shop is a plus.

How to Apply

Send us the following: your resume, plus one campaign case study: the brand, how many creators you sourced for and worked with, what you personally handled, and the result.