Marketing Specialist (Remote)

Travel, Event, Lifestyle & Brand Building | Performance-Based | Long-Term Opportunity

Part-time | Remote

We're looking for someone who enjoys growing businesses and seeing the direct impact of their work.

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About Us

We are an Australian company building exciting consumer brands.

Our current businesses include:

• Offline Shanghai – Premium private tours, airport transfers and travel experiences in Shanghai.
• Offline Cupid – Premium social, networking and dating events.
• Other lifestyle and hospitality businesses currently under development.

Offline Shanghai is launching from the ground up.

We already have an experienced operations team in Shanghai with access to more than 100premium vehicles, including airport transfers, private transport and customised tours.

Now we need someone who can help us build the marketing engine that brings customers in.

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Your Role

Your mission is simple:

Help us generate more enquiries, bookings and sales.

Your responsibilities may include:

Digital Marketing

• Create engaging Instagram, Facebook and ---------- content
• Develop content calendars
• Write captions and marketing copy
• Design simple graphics in Canva or similar tools
• Create short-form videos and Reels
• Research competitors and industry trends

Lead Generation & Growth

• Help increase bookings through digital marketing
• Generate new marketing ideas and campaigns
• Research customer behaviour
• Improve website content
• Help grow our online community
• Analyse what is working and improve results

Product Development

• Help package attractive travel experiences
• Write compelling tour descriptions
• Create listings for travel marketplaces
• Improve existing products and offers

Online Travel Platforms (Bonus)

Experience with any of these is highly valued:

• Airbnb Experiences
• Viator
• GetYourGuide
• Klook
• KKday
• TripAdvisor
• Expedia Activities

Don't worry if you haven't used these before.

If you're an excellent digital marketer who learns quickly, we'd still love to hear from you.

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What We're Looking For

We're much more interested in marketing ability than tourism experience.

You'll likely be a great fit if you've worked in:

• Digital Marketing
• Social Media Marketing
• Growth Marketing
• Performance Marketing
• Lead Generation
• Brand Management
• E-commerce Marketing
• Hospitality Marketing
• Tourism Marketing

Experience in tourism is a big bonus, but not essential.

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Skills We'd Love

• Social media marketing
• Content creation
• Canva
• CapCut or other video editing software
• Copywriting
• Meta Ads
• SEO
• Email marketing
• AI tools (ChatGPT, Claude, Gemini etc.)
• Marketing analytics
• Creative thinking

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Compensation

We're focused on results, not hours.

• Flexible remote work
• Competitive monthly salary based on experience
• Performance bonuses based on business growth
• Salary increases as your responsibilities grow

If you help us grow the business, we'll make sure you share in that success.

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To show you've read the entire advertisement, please begin your application with the words:

Blue Shanghai

We look forward to meeting someone who enjoys building businesses, taking ownership, and growing alongside us.