Lead Generation & Outreach Virtual Assistant (Part-Time)

About the Role:
I run a video production business serving companies in Toronto, Canada. I need a reliable, detail-oriented VA to research and build a list of potential clients, then run outreach campaigns to generate qualified leads.

What You'll Do:

• Research and build a spreadsheet of Toronto-area businesses that are strong candidates for video production services (restaurants, gyms/fitness studios, event planners, professional services firms etc.)
• Find accurate contact info for decision-makers at each business (name, title, email , phone, website, LinkedIn)
• Write and send personalized outreach (email ) using a template I'll provide and approve
• Follow up on non-responses using a set cadence (e.g., 3-5 touches per lead)
• Track every lead's status in a shared spreadsheet/CRM (contacted, replied, booked call, not interested)
• Report weekly on leads generated, response rates, and booked calls

What I'm Looking For:

• Proven experience in lead generation and/or B2B outreach (please share examples or a portfolio)
• Strong written English — outreach needs to read like a real person, not a script
• Comfortable with tools like Google Sheets, LinkedIn Sales Navigator, Hunter.io, or Instantly.ai (don't need to know all of these, but should be quick to learn)
• Self-directed — I want someone who can problem-solve, not just wait for instructions
• Based in the Philippines, reliable internet, available for occasional calls during Toronto business hours (EST)

How This Will Work:

• Paid trial (1-2 weeks, ~10 hours): Build a sample list of 30-50 qualified leads and draft outreach copy for my review before we scale up.
• Weekly targets: ~20 qualified leads sourced and 5 outreach touches per lead per week (adjustable once we see real numbers).
• Check-ins: Short weekly async report (leads added, replies, calls booked) plus a quick call if needed.

To Apply, Please Include
A short summary of your lead gen / outreach experience (industries, tools used)
Your availability (hours/week) and hourly rate.
One line telling me what "qualified lead" means to you — I want to see how you think about this, not just execute a list.