Meta Ads Performance Marketing Manager

• You work inside our Business Manager, ad account, and pixel — we own the assets, you get added as a user
• You judge success on blended MER / new-customer CAC, not platform ROAS
• We’ll set a clear kill-criterion together (if cold prospecting can’t hit our target CAC in 60 days, we stop and rethink)

The setup: Month-to-month, ~10 hrs/week to start. A quick weekly async check-in (written or Loom) on what’s spending, winning, and getting cut, plus one monthly strategy meeting with our small team. Budget for management is separate from ad spend — please quote your hourly and your weekly-hours estimate.

To apply, don’t send a template. Send me:

1. One example where you took a single source video and turned it into testable variants — show the before, the variants, and what the winner taught you.
2. A DTC account you scaled and the CAC or MER math behind it (redact what you must).
3. One sentence: what’s the fastest way to lose money on Meta right now?
We’re direct, we move fast, and we love people who tell us the truth.