Marketing Automation Specialist

Core Technical Skills:

1. Automation & Integrations

• Zapier (building, maintaining and troubleshooting multi-step zaps)
• API integrations — reading documentation, authenticating connections, handling webhooks
• CRM automation

2. Coding & Scripting

• JavaScript or Python — writing utility scripts, data transformations, automation helpers
• Google Apps Script (for Sheets-based automations)
• Basic HTML/CSS
• Familiarity with JSON, REST APIs and Postman or similar

3. Paid Media Technical Support

• Google Ads — conversion tracking, tag troubleshooting, feed management
• Meta Ads — pixel setup, event troubleshooting, catalog/feed issues
• Google Tag Manager — container setup, trigger logic, variable configuration
• GA4 — event tracking, audiences, data streams

4. Data & Reporting

• Google Sheets — formulas, data cleaning, basic scripting
• Looker Studio or similar for dashboards
• Basic SQL is a plus

Experience & Soft Skills:

• Comfort reading and following technical documentation independently
• Strong attention to detail — small errors in automations cause big downstream problems
• Proactive troubleshooter — can diagnose a broken zap or a misfiring pixel without hand-holding
• Comfortable working async and managing their own task queue
• No client communication required, but clear written communication with internal teams
• 3-5+ of work experience with an emphasis on technical skills (ex: coding) with some marketing experience.

Nice-to-Haves

• Experience at an agency
• Familiarity with SEO tools (SEMrush, Screaming Frog)
• Basic web development exposure (WordPress, Webflow)
• Experience with data warehousing or ETL pipelines