E-commerce growth manager

Part-Time E-Commerce Growth Manager

Shopify, Meta Ads, Email Marketing & Conversion Optimization

Company: Winx+Blinx
Industry: Luxury Baby, Gift and Home Products
Work Arrangement: Remote
Schedule: Part-time, approximately 15–20 hours per week
Position Type: Long-term role, beginning with a paid 60–90 day trial period

About Winx+Blinx

Winx+Blinx is an established luxury baby and lifestyle brand specializing in premium blankets, hooded towels, loveys, personalized gifts, gift sets and home accessories.

We are now focused on significantly expanding our direct-to-consumer online business.

Our brand is known for luxurious textures, thoughtful personalization, beautiful gift-ready presentation and a clean, elegant visual identity. We are not looking for someone to simply maintain our website or post content. We are looking for a strategic, analytical and highly proactive E-Commerce Growth Manager who can turn website visitors into customers, increase repeat purchases and help us grow online revenue consistently.

The Role

The E-Commerce Growth Manager will take ownership of the strategy and execution required to grow sales through our Shopify website.

You will analyze our current performance, identify missed opportunities and implement improvements across website conversion, paid advertising, email marketing, product merchandising, promotions, customer retention and reporting.

This is a hands-on role. You must be comfortable doing the work yourself—not only making recommendations or waiting for other tea ---------- mbers to implement them.

You will work closely with the founder. The content creator will focus primarily on producing brand visuals, social media content and creative assets. You will be responsible for determining how those assets should be used to support sales, advertising campaigns, website improvements and customer acquisition.

Primary Goal

Your main goal is to increase profitable online sales for Winx+Blinx.

Success will be measured through improvements in areas such as:

• Website conversion rate
• Total online revenue
• Average order value
• Email -generated revenue
• Returning-customer rate
• Add-to-cart and checkout completion rates
• Cost per acquisition
• Meta Ads performance
• Return on advertising spend
• Customer lifetime value

Key Responsibilities

1. E-Commerce Growth Strategy

• Review our Shopify website, analytics, customer journey and existing marketing efforts.
• Create a clear 30-, 60- and 90-day growth plan.
• Identify the most important opportunities to increase revenue and prioritize them according to potential impact.
• Develop monthly promotional and marketing plans around product launches, gift-giving occasions, holidays, personalization and seasonal buying behavior.
• Recommend practical strategies based on data, not generic marketing advice.
• Balance short-term revenue opportunities with long-term brand growth and customer retention.
• Present ideas clearly to the founder and explain why each recommendation should improve performance.

2. Shopify Website Conversion Optimization

• Review the full customer journey from the homepage through product discovery, cart and checkout.
• Identify website issues that may be preventing customers from purchasing.
• Improve homepage structure, collection pages, product pages, navigation, product recommendations and calls to action.
• Make sure customers immediately understand the quality, value, benefits and uniqueness of our products.
• Improve product descriptions, merchandising and presentation to support stronger conversion.
• Test strategies such as bundles, upsells, cross-sells, complementary products and gift-set recommendations.
• Improve the presentation of personalization options and gift-ready features.
• Review mobile usability and ensure the mobile shopping experience is easy and attractive.
• Recommend and implement appropriate Shopify apps only when they provide a clear benefit.
• Avoid unnecessarily adding apps that slow down the website or create additional expenses.
• Monitor website speed and customer experience.
• Plan and evaluate A/B tests or structured conversion tests when appropriate.
• Help increase average order value without damaging the premium brand experience.

3. Meta Ads Management

• Develop and manage Meta advertising campaigns across Facebook and Instagram.
• Review any existing campaigns, tracking and account structure.
• Confirm that the Meta Pixel, Conversion API and relevant events are installed and functioning correctly.
• Build campaigns for customer acquisition, retargeting, product launches, best sellers, gift sets and seasonal promotions.
• Create clear campaign structures with appropriate audiences, budgets and objectives.
• Develop creative briefs for the content creator based on advertising needs.
• Test multiple creative concepts, messages, hooks, audiences and offers.
• Monitor advertising performance consistently and make informed adjustments.
• Pause weak campaigns and scale stronger campaigns responsibly.
• Track cost per purchase, return on ad spend, click-through rate, conversion rate and other meaningful performance indicators.
• Clearly explain what is working, what is not working and why.
• Work effectively with an initially modest advertising budget.
• Understand that strong performance must be demonstrated before recommending major increases in advertising spend.
• Avoid relying only on boosted posts or vanity metrics such as likes and followers.

Experience managing e-commerce Meta Ads with limited or growing budgets is highly preferred.

4. Email and Customer Retention Marketing

• Review or help set up our email marketing platform and customer segmentation.
• Create or improve essential automated email flows, including:
• Welcome series
• Abandoned-cart flow
• Abandoned-checkout flow
• Browse-abandonment flow
• Post-purchase follow-up
• Product-review request
• Cross-sell and complementary-product flow
• Repeat-purchase or customer win-back flow
• Personalized-product education
• Back-in-stock notifications
• Create a realistic email campaign calendar.
• Develop campaigns for launches, new collections, best sellers, gift sets, holidays and promotions.
• Segment customers based on purchase history, engagement, product interest and customer behavior.
• Improve email subject lines, offers, messaging and calls to action.
• Monitor revenue generated from email , open rates, click rates, conversion and unsubscribe rates.
• Maintain a premium brand voice and avoid excessive discounting or sending too many promotional email s.

5. Product Merchandising and Promotional Strategy

• Identify products with the strongest potential for acquisition, gifting, bundling and repeat purchases.
• Recommend which products should be featured on the homepage and in paid campaigns.
• Create strategies for best sellers, new arrivals, seasonal items, personalized products and gift sets.
• Help develop bundles that make purchasing easier and increase order value.
• Recommend strategic offers without weakening the luxury positioning of the brand.
• Review product pricing, perceived value and promotional opportunities.
• Help plan inventory-focused promotions when appropriate.
• Use sales and customer data to identify which products should receive more attention.
• Make sure promotions are easy for customers to understand and profitable for the company.

6. Analytics, Tracking and Reporting

• Review Shopify analytics, Meta Ads Manager, Google Analytics and other available reporting tools.
• Verify that tracking is accurate before making major conclusions.
• Establish baseline performance metrics at the beginning of the role.
• Create a simple weekly dashboard or report that the founder can easily understand.
• Track the most meaningful performance indicators rather than overwhelming the team with unnecessary data.
• Use data to identify customer behavior, sales patterns and areas of lost revenue.
• Clearly connect completed work to measurable business results.

Your weekly report should include:

• Work completed during the week
• Current website sales and conversion performance
• Meta advertising spend and results
• Email campaign and automation performance
• Changes in average order value
• Important observations or concerns
• Tests currently running
• Results from completed tests
• Priorities for the following week
• Any assets or decisions needed from the founder

7. Collaboration and Communication

• Communicate directly and clearly with the founder.
• Work collaboratively with our content creator.
• Provide the content creator with specific briefs for advertising and sales-focused assets.
• Request the exact materials needed instead of giving vague directions.
• Maintain organized task lists, deadlines and project updates.
• Raise problems early rather than waiting until a deadline is missed.
• Be comfortable receiving feedback and adjusting quickly.
• Respect the established Winx+Blinx brand identity.
• Maintain consistent communication during agreed working hours.
• Attend a weekly strategy and performance meeting.

First 30 Days

During the first month, we expect the selected candidate to:

• Complete a full audit of the Shopify website and online sales funnel.
• Review current analytics, conversion rate, traffic sources and sales performance.
• Review Meta advertising accounts and tracking.
• Review current email marketing setup and automations.
• Identify the biggest obstacles affecting online sales.
• Establish baseline performance metrics.
• Create a prioritized 30-, 60- and 90-day growth plan.
• Implement the highest-impact website improvements.
• Improve or launch essential abandoned-cart and welcome email flows.
• Develop the first structured Meta Ads testing plan.
• Create a promotional and campaign calendar.
• Establish a clear weekly reporting system.

We do not expect every issue to be solved immediately. However, we expect the candidate to quickly identify priorities