Brand & Content Manager

IMPORTANT:

• This role requires fluent written and spoken English. If English is not your first language, or you are not fully confident in your written and spoken English, please do not apply.
• To apply, you must complete the application task at the end of this job description.

The Role (Mission)

We are hiring a Brand & Content Manager to take ownership of how our brand communicates, converts, and performs across the entire customer journey.

Your role is simple in principle, but critical in impact:

ensure every piece of content has a clear purpose — and drives results.

You will be responsible for aligning brand, messaging, and content so that it not only looks consistent, but converts at every stage of the funnel.

What Success Looks Like (Outcomes)

In this role, your success will be measured by your ability to:

• Increase conversion across key content touchpoints (email s, landing pages, webinars, creatives)
• Improve performance of webinar and lead magnet funnels through stronger messaging
• Ensure consistent, high-quality brand and messaging across all channels
• Increase engagement and effectiveness of organic content
• Improve performance of paid media creatives (through messaging and direction)
• Ensure all content is aligned to clear funnel objectives
• Deliver content that directly contributes to revenue growth

This is not a “content for content’s sake” role - you are measured on performance and impact, not volume.

What You’ll Be Doing
You will take ownership of content across the full funnel:
Awareness ? Lead ? Conversion

Your responsibilities will include:

• Writing high-converting content across:

o Email s
o Landing pages and funnels
o Webinar and lead magnet journeys
o Paid media creatives (concept, copy, direction)
o Organic social content

• Managing and directing creative output across:

o Video (videographer/editor)
o Design (graphic designer)

• Ensuring brand consistency across all platforms and campaigns
• Working closely with the Funnel & Data Specialist to:

o Understand what content is performing
o Identify where messaging needs to improve

• Managing and challenging external partners (e.g. SEO agency)
• Planning and prioritising content across campaigns and launches

What We’re Looking For

Experience (Non-Negotiable)

• 5+ years in content marketing, copywriting, or brand management
• Proven experience writing high-converting, performance-driven content
• Strong understanding of human psychology and buyer behaviour
• Experience managing creative teams (video, design, content production)
• Strong understanding of social media platforms:

YouTube, Instagram, TikTok, Facebook , LinkedIn

• Strong SEO knowledge (content, technical, on-page)
• Highly organised with strong attention to detail
• Strong communication skills
• Commercial mindset (focused on results, not just output)

How You Think (Competencies)

We’re looking for someone who:

• Thinks commercially and understands how content drives revenue
• Can translate complex ideas into clear, compelling messaging
• Understands how content performs across a full funnel
• Takes ownership and holds a high standard of quality
• Can prioritise effectively in a fast-paced environment
• Is confident directing creative output and giving clear feedback

Tools & Platforms

You’ll be working across:

• Content and project management tools (e.g. Asana)
• SEO tools (e.g. Ahrefs, SEMrush, Screaming Frog)
• Social platforms (YouTube, Instagram, TikTok, Facebook , LinkedIn)

Nice to Have

• Experience working with webinar or event-based funnels
• Experience writing for high-ticket offers
• Understanding of trading, investing, or financial education
• Experience with Reddit or community-driven platforms
• Experience bringing SEO in-house
• Familiarity with CRM systems (e.g. Keap)

You’ll have access to education, allowing you to build your own understanding of investing alongside your role.

Why This Role Matters
Content is one of the biggest drivers of performance in our business.

This role sits at the centre of how we:

• Communicate
• Convert
• Scale

We are not looking for someone to produce more content - we are looking for someone to make content perform.
Final Thought

If you’re the kind of person who looks at content and asks: “Is this actually converting?” - You’ll fit well here.

To help us get to know you beyond your CV, we'd like you to submit a short video as part of your application.

Please record a 2–3 minute video speaking directly to the camera covering:

Your relevant experience in content, brand, and marketing.
Why you believe you're a great fit for this role.
A campaign or project you're particularly proud of and the results it achieved.

This helps us assess your communication skills, confidence, and ability to clearly articulate ideas—qualities that are essential for this role.

Applications submitted without a video introduction will not be considered.

We look forward to hearing from you.