Marketing Specialist (Part-Time / Project-Based)

About Us

We are a California-based general construction company specializing in residential, commercial, and public works projects. We are looking for an experienced, creative Marketing Specialist on a part-time, project-based basis to help elevate our brand, organize our marketing materials, and grow our online presence.

Key Responsibilities

• SEO & Lead Generation: Develop and implement SEO strategies to improve search rankings, optimize our Google Business Profile, and plan, launch, monitor, and optimize digital marketing campaigns that generate qualified inbound leads.
• Monthly Newsletter: Develop, design, and distribute a professional monthly newsletter for clients, partners, and prospects (including content creation, graphics, distribution, and performance tracking). Potential early focus areas include an ADU Design/Build campaign, followed by custom home builds.
• Website Updates: Refresh and refine our website content to keep it modern, accurate, and search-optimized.
• LinkedIn & Branding: Build and grow our LinkedIn presence to showcase completed projects, attract leads, and build industry connections.
• Social Media & Marketing Admin: Create, schedule, and manage engaging content across active social channels, maintain media files, and update marketing collateral.

Requirements

• Proven experience in marketing, social media management, and content creation (construction or real estate industry experience is a huge plus).
• SEO & Analytics: Hands-on experience with SEO, Google Analytics/Search Console, and digital marketing best practices.
• Lead Gen Campaigns: Demonstrated ability to create, manage, and optimize inbound lead generation campaigns (Google Ads, Meta, LinkedIn, etc.), track campaign performance, and improve conversion rates through data-driven

decisions.

• Technical Skills: Experience with website content management, email marketing tools, and social platforms.
• Soft Skills: Strong English copywriting, great eye for design, highly organized, and able to work independently.
• Schedule Requirement: Ability to have overlap hours with Pacific Standard Time

(PST) for meetings and team communication.

Job Details

• Role: Part-time / Project-based
• Location: 100% Remote / Work from Home
• Hours: Flexible schedule, with required overlap during US Pacific Time (PST) business hours

How to Apply
Please submit your application with a link to your updated resume and portfolio/work samples (applications without a resume link or portfolio won't be reviewed).

Along with your resume, please include short answers to these three quick questions:
1. What is your favorite movie, and why?
2. Without explanation, list 3 adjectives that best describe your personality.