B2B Marketing & Lead Generation Specialist (Remote)
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About Us
We are a U.S.-based BPO (Business Process Outsourcing) company providing customer support, technical support, and back-office services to e-commerce and growing businesses. We are expanding into the U.S. market and are looking for a talented Marketing & Lead Generation Specialist to help us grow our client base.
Position Overview
We are looking for a proactive and results-driven professional who can identify potential clients, build targeted prospect lists, execute LinkedIn and email outreach campaigns, create marketing content, and book qualified meetings for our sales team.
This is a long-term remote position with growth opportunities.
Responsibilities
Research and identify potential U.S. business clients.
Build high-quality prospect lists using LinkedIn, ---------- , ZoomInfo, or similar tools.
Manage LinkedIn outreach campaigns and connect with decision-makers.
Create and send personalized cold email campaigns.
Write engaging LinkedIn posts, blogs, and marketing content.
Schedule qualified sales meetings with interested prospects.
Update and maintain our CRM with prospect information.
Track outreach performance and provide weekly reports.
Continuously improve lead generation strategies.
Qualifications
2+ years of experience in B2B lead generation, outbound sales, or digital marketing.
Excellent written and spoken English.
Experience with LinkedIn Sales Navigator and cold outreach.
Familiarity with CRM systems such as HubSpot or similar.
Experience using lead generation tools ( ---------- , Clay, Instantly, Smartlead, etc.) is a plus.
Strong research and organizational skills.
Self-motivated, detail-oriented, and able to work independently.
Bonus Qualifications
Experience marketing BPO, SaaS, customer support, or e-commerce services.
Knowledge of SEO and content marketing.
Experience running email automation campaigns.
Experience booking meetings with U.S. companies.
Key Performance Indicators (KPIs)
Build qualified prospect lists each week.
Launch and manage outreach campaigns.
Generate positive replies from prospects.
Book qualified meetings for our sales team.
Contribute ideas to improve lead generation and marketing performance.
What We Offer
Competitive salary based on experience.
Performance bonuses based on results.
Long-term career opportunity with a growing U.S. company.
Flexible remote work environment.
Opportunity to work directly with company leadership and help build our U.S. business.
How to Apply
Please include:
Your resume.
A brief introduction explaining your B2B marketing or lead generation experience.
Examples of LinkedIn or email campaigns you have managed.
The tools you have used (Apollo, LinkedIn Sales Navigator, HubSpot, Clay, Instantly, etc.).
Your expected monthly salary (USD).
The word "Growth" in the subject line so we know you read the entire job posting.
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