Senior Content Strategist

She's Making Millions is a fast-growing brand and movement helping ambitious women scale their businesses, elevate their influence, and build wealth with purpose. We run world-class events (including SMM Live, our flagship conference in November 2026), The Boardroom (our strategic advisory experience), and The She's Making Millions Podcast. Our audience is sharp, ambitious, and pays attention. Our content has to be sharper.

The Role in One Line
You own the content strategy and the creative direction. You come up with the ideas that go viral, you d ---------- what we make, and you hand the brief to the execution team. You do not produce or schedule. You think, direct, and grow.

Why We're Hiring
We have a strong execution team, a brand voice that lands, and a high-intent audience. What we don't have is a world-class strategic mind owning content. We need someone who can take this brand from "good content" to "the content women in business save, share, and quote". Specifically, we need someone who can deliver the audience and ticket sales for SMM Live in November 2026.

Primary Focus Areas

1. Own the rolling 90-day content strategy across Instagram, TikTok, YouTube, and Facebook ..
2. Concept and direct viral content (reels, shorts, hook-driven posts) that grows our following and engagement..
3. Lead the content side of the SMM Live campaign: build the strategy that fills the room..
4. Direct the marketing team on what to make, when, and why..
5. Track what's working, iterate fast, kill what isn't..

Key Responsibilities

Strategy

• Build and own a rolling 90-day content strategy with clear monthly themes and weekly content pillars..
• Set the growth targets per platform and the strategy to hit them..
• D ---------- what content series we run, what we kill, and when to pivot..
• Lead the content strategy for SMM Live (Nov 2026), Yacht Party, Scaling Secrets, and Boardroom enrolment campaigns..

Creative Direction

• Concept viral-worthy content ideas weekly: hooks, formats, angles, talking points..
• Brief the video editor on what to film, how to cut, and what to lead with..
• Brief designers on visual direction for carousels and graphics..
• Brief the marketing assistant on what needs to be scheduled, posted, and how..
• Stay relentlessly on top of platform trends, viral formats, and audience behaviour..

Performance & Iteration

• Analyse content performance weekly: what's working, what's not, why..
• Iterate the strategy in real time based on data..
• Report monthly to the founder with metrics, insights, and the next 30-day plan..

Event Promotion

• Build the multi-month content runway for SMM Live and other major events..
• Concept the campaign hooks, sequencing, and content drops that drive ticket sales..
• Coordinate with the ads manager so paid and organic work as one campaign, not two..

What Success Looks Like (first 90 days)

• A documented 90-day content strategy delivered in your first two weeks..
• At least 2 pieces of content that hit viral metrics (1M+ views, or top 1% reach for the brand) within the first 60 days..
• Measurable follower and engagement growth across at least two platforms..
• A confirmed content runway and creative plan for the SMM Live campaign..
• Clear weekly briefs handed to the execution team so nothing stalls..

Required Experience

• Proven track record growing social media accounts (Instagram, TikTok, YouTube) to 100K+ followers. Show us the accounts..
• Multiple viral videos (1M+ views) that you concepted or led, not just contributed to. Show us the videos..
• Deep understanding of short-form video strategy, hook writing, and current platform algorithms..
• Strong written communication and creative brief writing..
• Comfortable working in a fast-moving brand where direction shifts and you ship anyway..

Bonus Experience

• Promoting events, conferences, or live experiences and driving ticket sales through organic content..
• Working with personal brands or female-led business brands..
• Direct response and conversion-focused content (not just brand-build)..
• Podcast content strategy..

Ideal Candidate
You are someone who:

• Lives and breathes social media and watches trends like other people watch the news..
• Has strong opinions on what works and why, and can back them up with data and case studies..
• Is a strategist first, not a creator. You direct the work, you don't make it..
• Can take a personal brand and 10x it within a year..
• Wants to be measured on growth and conversion, not output..

How You'll Work With the Team

• Founder:Weekly strategy meeting. You bring the plan, she signs off and brings the voice..
• Marketing assistant:You hand her the brief. She executes. She does not change the strategy..
• Video editor and designers:You direct what they make..
• Ads manager:You align paid and organic so they reinforce each other..

Rate
To be discussed based on experience and proven track record.

How to Apply
Send the following:

1. A 1-page note on why you'd be great for this role..
2. Three accounts you've grown, with before/after metrics and what you did..
3. Three viral videos you concepted (links, view counts, and what made them work)..
4. Your monthly rate and what's included..