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Marketing Strategist (Facebook Ads & Funnel Specialist)

Curated from source

Posted 7/21/2026Rate visible after sign-upSource: Curated from source
About the Role

Marketing Strategist (Facebook Ads & Funnel Specialist)

Role Overview
We're looking for a Marketing Strategist to manage our Facebook & Instagram advertising from strategy to execution. You'll create high-converting ad campaigns, optimize performance, and build funnels that generate leads and sales.

Key Responsibilities

  • Create, launch, and optimize Facebook & Instagram ad campaigns.
  • Write ad copy and coordinate creative assets.
  • Build and improve landing pages and sales funnels.
  • Monitor KPIs and optimize audiences, budgets, and creatives.
  • Conduct A/B testing to improve conversions.
  • Track performance using Meta Ads Manager, Pixel, and Google Analytics.

Requirements

  • 1+ years managing Meta (Facebook & Instagram) Ads.
  • Experience building high-converting funnels.
  • Strong knowledge of Meta Ads Manager, Pixel, and audience targeting.
  • Familiarity with Google Analytics and landing page builders.
  • Analytical with excellent communication skills.

KPIs

  • ROAS
  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)
  • Conversion Rate
  • Revenue Generated

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