SEO Specialist – Healthcare/Rehab Focus

Job Title: SEO Specialist – Healthcare/Rehab Focus
Location: Remote
Department: Digital Marketing

About the Company
We are a fast-growing addiction treatment and rehabilitation center based in Virginia,
expanding our digital footprint and online visibility to better serve individuals and families in
need. With a sharp rise in lead generation through Google My Business and strategic marketing
efforts, we're now building a high-performing digital team to support continued growth.

Position Summary
We are seeking a results-driven, analytical, and experienced SEO Specialist to lead and execute
technical and content SEO strategies. You will play a key role in driving organic traffic, improving
search rankings, and optimizing our new website's performance, with a strong focus on local
SEO for healthcare services and telehealth visibility across Virginia.

Key Responsibilities

• Conduct technical SEO audits and provide actionable insights to enhance site health and

performance.

• Develop and implement a comprehensive keyword strategy relevant to addiction

recovery, treatment services, and family-targeted searches.

• Optimize on-page elements (meta tags, headings, content structure, schema markup) for

improved crawlability and ranking.

• Collaborate with content creators to guide blog strategy and ensure SEO-optimized

content targeting both patients and their families.

• Set up and maintain performance tracking systems, including Google Search Console,

Google Analytics, and third-party SEO tools (e.g., Ahrefs, SEMrush).

• Drive local SEO initiatives through directory listings, Google Business Profile

optimization, and NAP consistency.

• Perform competitive analysis and backlink strategy to grow domain authority.
• Work closely with the marketing team to develop data-driven reporting dashboards and

weekly performance reports.

• Stay updated on SEO best practices and algorithm updates, particularly within the

healthcare space.

Qualifications

• Minimum 3–5 years of SEO experience, with a strong portfolio of healthcare or service-

oriented campaigns.

• Solid understanding of Google ranking factors, technical SEO, and content strategy.
• Proven experience in building and maintaining a comprehensive keyword database and

performance dashboards.

• Familiarity with telehealth services and related SEO compliance is a strong plus.
• Skilled in tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs,

Screaming Frog, or similar.

• Experience with WordPress or similar CMS platforms.
• Strong written and verbal communication skills.
• Ability to work independently with daily updates and proactive communication.

Preferred Qualities

• Detail-oriented with a strong analytical mindset.
• Proactive, self-managed, and responsive to a fast-paced environment.
• Collaborative attitude with the ability to give and receive feedback constructively.
• Experience in multi-location SEO or local SEO for regional healthcare services.
• Bonus: Familiarity with content writing and basic HTML/CSS.

For interested applicants, please submit the following:

• Most updated CV
• Introduction Video
• Whatsapp Number
• Earliest Availability