Full PPC, Google Ads, Meta ads expert.

About the Role

We're looking for a hands-on Paid Media Expert to plan, build, launch, and optimise Google Ads and Meta Ads campaigns across a portfolio of SME clients. You'll own campaigns end-to-end — strategy, setup, creative briefing, budget management, and reporting with a strong focus on ROAS and lead quality, not just clicks.

Responsibilities

Plan and execute paid campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook /Instagram)
Conduct keyword research and audience research/targeting for each platform
Build and structure campaigns, ad groups, and audiences from scratch
Write and test ad copy; brief creative/design for Meta ad assets
Set up and manage conversion tracking (Google Tag Manager, Meta Pixel, Conversions API, GA4 goals)
Manage budgets and bids to hit CPA/ROAS targets across multiple client accounts
Run A/B tests on creative, copy, audiences, and landing pages
Monitor performance daily/weekly and make optimisation decisions (pausing, scaling, reallocating spend)
Build clear client-facing reports tying spend to leads/revenue
Stay current on platform changes (e.g. Meta Advantage+, Google Performance Max updates, iOS/tracking changes)
Collaborate with SEO, content, and CRM teams (e.g. GoHighLevel) to ensure paid leads are captured and nurtured properly

Requirements

2–3+ years managing Google Ads and Meta Ads campaigns with real budget responsibility
Proven track record of improving ROAS/CPA across accounts
Strong understanding of conversion tracking setup (GTM, Meta Pixel/CAPI, GA4)
Experience managing multiple client accounts simultaneously (agency experience a big plus)
Comfortable with reporting tools/dashboards (Looker Studio, native platform reporting)
Solid grasp of audience targeting, retargeting, and lookalike/custom audience strategy
Ad copywriting skills: clear, conversion-focused messaging
Google Ads certification a plus; Meta Blueprint a plus

Nice to Have

Experience with CRM integration (GoHighLevel, HubSpot) for lead tracking/attribution
Landing page optimisation experience (CRO basics)
Experience across varied verticals (home services, e-commerce, professional services)
Familiarity with automated bidding strategies and Performance Max troubleshooting