E-Commerce Media Buyer - REMOTE

Facebook Media Ads Buyer (Specialization in Advantage+ and Catalog Ads)

Position: Facebook Media Ads Buyer
Specialization: Advantage+ and Catalog Ads
Company: Gear Elevation

Job Overview:
We are seeking a skilled Facebook Media Ads Buyer with a specialization in Advantage+ and Catalog Ads to join our dynamic marketing team. The ideal candidate will be responsible for setting up, managing, and optimizing our Facebook advertising campaigns to maximize ---------- and drive business growth.

Key Responsibilities:
-Campaign Management: Set up, manage, and optimize ad campaigns on Facebook to achieve specific marketing objectives.

• Budget Allocation: Allocate and manage advertising budgets to ensure maximum ROI.
• Advantage+ Utilization: Leverage Facebook 's Advantage+ features to automate and enhance ad performance using machine learning and data-driven insights.
• Performance Optimization: Continuously monitor and adjust campaigns to improve performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
• Catalog Creation: Develop and manage product catalogs used to create dynamic ads, including images, descriptions, and prices.
• Dynamic Ads: Set up dynamic ads that automatically show relevant products to users based on their browsing behavior and interactions with the brand.
• Product Feed Management: Ensure the product catalog is up-to-date and accurately reflects the inventory.
• Targeting and Audience Segmentation: Create and target custom audiences based on user behavior, interests, and demographics. Utilize lookalike audiences to find new potential customers similar to existing ones.
• Analytics and Reporting: Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide detailed reports on campaign performance, including key metrics and ROI.

Skills and Qualifications:

• Proven experience in managing Facebook ad campaigns.
• Proficiency in using Facebook Ads Manager and its various features.
• In-depth understanding of Facebook 's Advantage+ tools for campaign optimization.
• Familiarity with setting up and managing product catalogs and dynamic ads.
• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Creative skills for developing compelling ad creatives that capture attention and drive engagement.
• Excellent attention to detail to ensure accuracy in ad setup, targeting, and reporting.

How to apply:
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