UGC Manager

UGC Manager — E-commerce & TikTok Shop

Location: [Remote}
Employment type: [Full ---------- ---------- ]
Reports to: [Head of Marketing/Creative Director]

About the Role

We are looking for an organized, relationship-driven UGC Manager to lead our creator partnerships and user-generated content program. The ideal candidate has managed UGC creators in an agency or e-commerce environment and understands how to produce high-performing, conversion-focused content at scale.

You will oversee the complete creator workflow—from sourcing and outreach to briefing, negotiation, content delivery, and performance analysis. You will also play a key role in our TikTok Shop strategy, including affiliate creator recruitment, content coordination, product seeding, and campaign optimization.

Key Responsibilities

• Develop and manage relationships with UGC creators, influencers, and TikTok Shop affiliates.
• Source, evaluate, recruit, and onboard creators who align with our brand, products, and target customers.
• Manage creator outreach, negotiations, contracts, product seeding, payments, timelines, and deliverables.
• Create clear, compelling briefs that communicate hooks, angles, scripts, calls to action, and brand guidelines.
• Maintain an organized content pipeline and ensure projects are delivered on time and meet quality standards.
• Review creator submissions and provide clear, constructive feedback and revision requests.
• Collaborate with paid media, creative, social, and e-commerce teams to identify content needs and winning concepts.
• Manage TikTok Shop creator and affiliate relationships, including outreach, sample requests, commission opportunities, and campaign participation.
• Monitor creator and content performance using metrics such as views, engagement, click-through rate, conversion rate, revenue, ROAS, and GMV.
• Identify winning creators, formats, hooks, and messaging, then use those insights to improve future campaigns.
• Maintain a searchable library of creator content, usage rights, agreements, and performance data.
• Stay current on UGC trends, TikTok Shop features, platform policies, creator strategies, and social-commerce best practices.

Required Experience and Skills

• [2–4]+ years of experience managing UGC, influencer, or creator partnerships in an agency or e-commerce environment.
• Hands-on experience working with TikTok Shop, including its affiliate or creator ecosystem.
• Demonstrated experience managing multiple creator relationships and content projects simultaneously.
• Strong understanding of direct-response creative and content designed to drive e-commerce sales.
• Experience sourcing creators, conducting outreach, negotiating rates, and managing contracts and usage rights.
• Ability to write effective creator briefs, hooks, scripts, and content concepts.
• Strong project-management skills with close attention to deadlines and details.
• Confident communicator who can build positive, long-term creator relationships while maintaining accountability.
• Comfortable analyzing content and sales performance to make data-informed decisions.
• Familiarity with tools such as TikTok Shop Seller Center, creator-management platforms, project-management software, spreadsheets, and shared content libraries.

Preferred Qualifications

• Experience managing TikTok Shop affiliate programs or performance-based creator campaigns.
• Experience with product seeding, gifting programs, and high-volume creator outreach.
• Familiarity with paid social advertising on TikTok and Meta.
• Experience working with consumer products in [beauty, wellness, fashion, food, fitness, or relevant category].
• Existing relationships with UGC creators, TikTok affiliates, or creator agencies.
• Experience scaling a creator program across multiple products, brands, or client accounts.

What Success Looks Like

• A reliable pipeline of qualified creators and TikTok Shop affiliates.
• Consistent delivery of high-quality, on-brand content.
• Faster creator turnaround times and fewer missed deadlines.
• Strong creator retention and productive long-term partnerships.
• Measurable improvements in content performance, TikTok Shop GMV, conversions, and return on creator investment.
• A well-organized system for tracking creators, deliverables, costs, usage rights, and results.

How to Apply

Please submit your résumé along with examples of UGC or TikTok Shop campaigns you have managed. Where possible, include measurable results, the number of creators managed, your responsibilities, and examples of content or creator programs you helped scale.