Online Advertising Specialist

Canterbury Pilgrimages is a leading provider of faith-based travel experiences, organizing pilgrimages to some of the world's most meaningful spiritual destinations. We are seeking a talented and results-driven Online Advertising Specialist to help expand our reach, generate qualified leads, and inspire travelers to embark on unforgettable journeys of faith.
About the Role

As our Online Advertising Specialist, you will be responsible for planning, creating, managing, and optimizing digital advertising campaigns across multiple platforms. Your expertise will help drive inquiries, bookings, and brand awareness while ensuring strong return on advertising investment.

Key Responsibilities

Develop and manage paid advertising campaigns on Google Ads, Facebook , Instagram, YouTube, and other relevant platforms.
Create compelling ad copy, audience targeting strategies, and campaign structures.
Monitor campaign performance and make data-driven optimizations to improve results.
Conduct keyword research and audience analysis to identify growth opportunities.
Track conversions, leads, and booking performance using analytics tools.
Manage advertising budgets and maximize ROI.
Collaborate with the marketing team on landing pages, email campaigns, and promotional initiatives.
Produce regular performance reports with actionable insights and recommendations.
Stay current with digital marketing trends, platform updates, and best practices.