Meta Ads Specialist

About the Role
We're looking for an experienced Meta Ads Specialist to plan, build, and scale paid social campaigns across Facebook and Instagram. You'll own campaign strategy, creative testing, budget management, and reporting. If you live in Ads Manager, obsess over ROAS/CPA, and can prove your results with real numbers, we want to talk to you.

Responsibilities

• Build, launch, and optimize Meta ad campaigns (Advantage+, ABO/CBO, retargeting, lookalikes)
• Structure campaigns for clear testing: audiences, placements, and creatives
• Write ad copy briefs and direct creative for testing (static, carousel, video/UGC)
• Manage daily budgets and pacing to hit CPA / ROAS targets
• Set up and troubleshoot Pixel, Conversions API (CAPI), and event tracking
• Monitor performance daily, kill losers, scale winners
• Deliver clear weekly reporting with insights and next steps

Requirements

• 2+ years managing Meta ads with real budget accountability
• Strong grasp of the Meta Ads Manager, Business Manager, and Events Manager
• Experience with Pixel + Conversions API setup and troubleshooting
• Comfortable analyzing metrics (CPA, ROAS, CTR, CPM, frequency, hook rate)
• Solid written English and clear communicator
• Reliable internet, able to overlap with US working hours (please state your availability)

? How to Apply — READ CAREFULLY (applications that skip this will be ignored)

To be considered, your application must include:

1. Two to three case studies of Meta ad accounts you've managed. For each, tell us:
------ The niche/industry and monthly ad spend you managed
------ Starting point vs. results (ROAS, CPA, revenue, or leads — with real numbers)
------ What you specifically did to get those results

2. Screenshots of Ads Manager dashboards or reports showing performance (blur out client names if needed — we just want to see the numbers)

3. Examples of ad creatives you helped produce or direct (links or images)

4. A short note on your weekly availability and hours of overlap with US Pacific time

5. Start your application with the word "SCALE" so we know you read this