AI Creative Specialist — Meta Ads & Web (DTC E-commerce)

AI Creative Specialist — Meta Ads & Web (DTC E-commerce)
Type: Freelance / Contract (remote)
Focus: AI-generated statics and video for paid social + on-site content

About the role
We're a DTC e-commerce business looking for someone who can produce high-volume, high-quality AI creative for Meta ads and our website. This is a performance role — your work is judged by what it does in the ad account, not by how it looks in isolation.
You'll own creative production end to end: statics first, video shortly after. We move fast, test a lot, and kill what doesn't work. If you like seeing your creative go live within days and getting real data back on it, this is a good fit.
How you're rewarded: on top of your base rate, every winning creative you produce earns a bonus. The more winners you deliver, the more you earn. This is a role that grows as we grow — as the business scales, so does the scope and the money.
What you'll do

Produce AI-generated statics for Meta ads across multiple angles and hooks — high volume, fast turnaround
Create and edit AI video content for paid social as we scale beyond statics
Edit and refine raw and AI-generated footage into finished ads — cuts, pacing, captions, sound, motion
Build on-site creative: product imagery, landing page visuals, lifestyle content
Research competitor creative and category trends, and bring angles to us rather than waiting to be briefed
Iterate quickly on feedback and performance data — winners get scaled, losers get cut
Maintain a consistent premium brand aesthetic across everything you produce

What we need from you
Non-negotiable:

Demonstrable experience creating AI content for Meta ads — statics and video
Strong editing skills — video editing and image/photo editing, with the software proficiency to back it up
A working AI stack you know inside out — image generation, video generation, avatars/voice, and LLMs
A portfolio you can share (please don't apply without one)
DTC / e-commerce background — you understand direct response, not just pretty pictures
Fluent written and spoken English
Reliable and disciplined — you hit deadlines without chasing

What sets the right person apart:

You take feedback well and apply it — no ego about the work
You do your own research and arrive with ideas
You're resourceful and inventive with the tools, not just executing prompts
You're hungry to perform and want to be measured on results

How to apply
Send us:

Your portfolio (link or attachment) — AI-generated ad creative specifically
A short note on which DTC brands you've worked with and what results the creative drove
Your AI workflow — walk us through your stack and how you actually use it. Which tools for image gen, video gen, avatars, voice, and writing (e.g. HeyGen, Higgsfield, Nano Banana, Claude, ChatGPT, Midjourney, Runway, Veo, ElevenLabs — whatever you actually run). Tell us how a finished ad goes from idea to export.
Your rate and availability

Applications without a portfolio won't be reviewed.