Content & Social Media Coordinator

Lash'd Eyelashes is a premium lash and brow brand based in Melbourne, Australia.

We are more than just a salon.

Our business consists of:

• Premium Lash & Brow Salon
• Accredited Training Academy
• Professional Product Range

Education is at the core of everything we do.

Our mission is to become Australia's most trusted lash and brow education brand by creating valuable content that genuinely helps people improve their skills and confidence.

We believe great marketing isn't about posting every day—it's about creating content that builds trust, establishes authority and generates enquiries.

About the Role

We're looking for a creative, highly organised Content & Social Media Coordinator who has an eye for premium design and understands how to create content with purpose.

Your primary focus will be growing our Academy through educational content while also showcasing our salon, team, students and products in a way that strengthens our brand.

This isn't a role for someone who simply schedules social media posts.

We're looking for someone who understands how to create content that educates, builds authority and generates leads.

Your Responsibilities
Content Creation

Design premium Instagram content that aligns with our luxury brand.

This includes:

Educational carousel posts
Instagram Reels
Story graphics
Promotional graphics
Course launch content
Student success posts
Before & after graphics
Quote graphics
Team content
Behind-the-scenes content

Every design should feel premium, polished and consistent with our brand.

Academy Marketing (Primary Focus)

Approximately 70% of your content will support our Academy.

You'll create content around:

Student transformations
Student testimonials
Training days
Graduate success stories
Course launches
Industry education
Lash science
Lash lift education
Brow education
FAQs
Myth busting
Common mistakes
Tips & tutorials
Authority-building educational content

The goal is to position Lash'd as the industry leader in professional education.

Salon Marketing (Secondary Focus)

The remaining 30% of your content will showcase our salon.

Including:

Client transformations
Team culture
Meet the team
Salon experience
Products
FAQs
Behind the scenes
Treatment education
Community Management
Respond to Instagram DMs professionally and promptly
Reply to comments
Engage with followers
Assist with converting enquiries into bookings
Manage and monitor ManyChat conversations
Flag important enquiries when required
Content Planning

You'll work from our existing marketing systems.

Each week you'll receive:

Content ideas
Content pillars
Educational resources
Brand guidelines
Marketing documents

We'll use Claude AI to generate weekly content ideas and organise them into Google Sheets.

You'll use these ideas as the foundation for creating engaging social media content.

You'll also have access to our Google Drive containing educational resources, brand assets, templates and previous content.

Social Media Management
Schedule content using Meta Business Suite
Maintain a consistent posting schedule
Ensure Stories are posted regularly
Keep content organised
Repurpose existing content into multiple formats
Create Meta ad creative assets when required (occasionally)
What We're Looking For
You have:

? Excellent Canva skills

? Strong graphic design ability

? A good eye for typography, spacing and layout

? Experience editing Instagram Reels

? Strong copywriting skills

? Experience managing Instagram accounts

? Excellent written English

? Attention to detail

? Great organisational skills

? Ability to work independently

? A proactive attitude

You understand:
Content marketing
Storytelling
Marketing funnels
Lead generation
Building authority through content
Customer psychology
Instagram best practices
Social media trends (without chasing every trend)
Design Style

This is one of the most important parts of the role.

We're looking for someone who can design content that feels elevated, premium and instantly recognisable.

Our brand is:

Minimal
Luxury
Editorial
Elegant
Educational
Modern
Professional

We love:

Clean layouts
Plenty of white space
Beautiful typography
Strong hierarchy
Consistent branding
Premium photography
Thoughtful use of colour

We don't like:
Busy layouts
Generic Canva templates
Excessive emojis
Cheap-looking graphics
Trendy designs that don't align with our brand
Clickbait-style marketing
Success in This Role

Success isn't measured by how many posts you publish.

It's measured by whether your content:

Educates our audience
Builds trust
Positions Lash'd as an industry leader
Generates enquiries
Grows our Academy
Creates a premium brand experience
Maintains consistency across all touchpoints
Software Experience

Experience with the following is highly regarded:

Canva
Meta Business Suite
CapCut
Claude AI
ChatGPT
Google Workspace
ManyChat

Beauty industry experience is a bonus, but not essential.

What You Will Provide

To help you succeed, you'll have access to:

A detailed Brand & Content Guide
Brand assets and Canva templates
A Google Drive with educational resources, photography and video content
A Google Sheet containing weekly content ideas organised by content pillar
Claude AI prompts and workflows to assist with writing captions and generating content
Clear priorities and feedback

This role focuses on executing and elevating our content—not creating our overall marketing strategy from scratch.

To Apply

Please send us:

Your resume
Your portfolio
Instagram accounts you've managed
Examples of carousel posts you've designed
Examples of Reels you've edited
A short introduction about yourself and why you'd be a great fit for Lash'd

We're looking for someone who doesn't just create beautiful content—they understand how to create content that builds trust, educates our audience and generates enquiries. If you're excited by combining design, storytelling and strategy, we'd love to hear from you.

As part of the application process, shortlisted candidates will be asked to complete a paid design task.

You'll be provided with a content brief and asked to create:

A 5-slide educational Instagram carousel
An accompanying caption
Three supporting Instagram Stories

We provide all the brand assets and guidelines. We're looking for someone who can think strategically, write clearly and design content that reflects a premium beauty brand.