Social Media Owner - MANAGEMENT ROLE

PLEASE NOTE THIS IS A VERY EXPERIENCED ROLE. PLEASE DO NOT APPLY IF YOU DO NOT KNOW HOW TO OWN AND GROW SOCIAL ACCOUNTS.

You will own our organic social presence across TikTok and Instagram: strategy, content production, publishing, community and creator partnerships. This is a hands-on creative strategist role, not a scheduling job. You will d ---------- what we make, make most of it yourself, read the data, and double down on what works. You will work directly with the founder and have real creative autonomy from day one.
What You Will Do

• Own the content engine: plan, 2-3 TikToks per day plus daily Instagram Reels, Stories (3-5/day) and 3-4 feed posts per week.
• Execute our content pillars: behind-the-scenes lab and formulation content, on-camera performance and wear tests, dupe culture formats (comparisons, blind tests, seasonal edits) and community content.
• Run competitor counter-programming: track what the main UK dupe brands post, spot gaps and out-execute them on performance-led content.
• Manage TikTok Shop and affiliates: keep listings and bundles fresh, grow the affiliate creator base, and run flash offers around key UK dates.
• Lead creator seeding: identify and manage UK micro fragrance creators (5k-50k), run gifting campaigns, ensure ASA-compliant disclosure, and turn the best relationships into ongoing partnerships.
• Community management: comments, DMs, comment-reply videos, broadcast channel drops.
• Report and iterate: weekly performance reviews (views, follows, CTR to Shop, sales attributed), kill what fails, scale what wins, and feed winning organic creative to paid (Spark Ads / Meta).

What We Are Looking For

• 2+ years managing brand social accounts with provable results: accounts you grew, videos that hit, numbers you moved. You will be asked to show them.
• Strong short-form video skills: confident brief creation and editing film in CapCut or similar, with a feel for hooks, pacing and trends.
• Creative strategy ability: you can build a content pillar system, write hooks, and explain why a video worked or flopped.
• TikTok Shop experience (or fast willingness to master it), including the affiliate ecosystem.
• Creator/influencer management experience: outreach, briefs, gifting logistics, UK ad disclosure rules.
• Self-directed: comfortable owning a channel end to end in a small, fast-moving team.