SEO & Discoverability Specialist

• Starting at $1200/month (but may vary based on experience)

We are looking for someone to own our digital discoverability program and take it further. That means technical SEO, Google Ads, website conversion optimization, keyword research, and a growing focus on how the company shows up across AI-driven search and generative tools. This role has real breadth. We are not looking for someone who has mastered all of it on day one. We are looking for someone with strong SEO and paid search fundamentals, a CRO mindset, and genuine curiosity about where search is headed. Search is not what it was two years ago. AI has changed how buyers find information, how
search engines surface answers, and how marketers need to work. We want someone who knows this firsthand, is actively keeping pace with it, and brings new thinking to the team without waiting to be told what to learn next. The foundation is in place. Your job is to own the outcomes and stay ahead of what is coming. We also expect this person to be fluent in how AI tools are changing the way marketing work gets done, and actively using them across research, content, reporting, and campaign execution. We hire people we trust and give them room to run. If you want to own something and see it
through, this is the right place.

What you will own:

• Technical SEO: ongoing site health monitoring, schema markup, Core Web Vitals, crawlability, internal linking, and structured data on a newly launched WordPress site
• Google Ads: campaign management, keyword strategy, negative keyword discipline, bid management, ad copy testing, and conversion tracking
• Keyword research: intent mapping, topic clustering, competitive gap analysis, and informing content strategy across the awareness and consideration stages of the funnel
• Website conversion optimization: establishing baseline performance on the new site, running A/B tests, analyzing behavior via Hotjar, and improving landing page performance to turn traffic into pipeline
• AI and LLM visibility: monitoring how company is described and cited in tools like ChatGPT, Perplexity, and Gemini; tracking competitor visibility in AI-generated results; optimizing for answer engines and generative search (AEO and GEO); staying current on how AI is changing buyer search behavior and what it means for our strategy
• Collaboration with content, design, and web on landing page strategy, on-page optimization, and campaign alignment
• Monthly reporting across all channels: organic rankings, paid performance, conversion rates, and AI visibility, tied to pipeline, not just traffic