SEO Specialist

About Exponential Oaks

Exponential Oaks is a web development and digital marketing agency specializing in websites, SEO, and paid ads for health & wellness businesses — med spas, wellness centers, chiropractic and functional health practices, and beauty/aesthetics brands. We're currently building out our presence across Georgia, starting in the Coweta, Fayette, and South Fulton County region before expanding statewide.

Our current client portfolio includes health & wellness brands like CMI Health, Aura Health, Function Health, and Total Esthetics, alongside select projects in other industries. We build fast, modern, high-performing websites (React, Next.js, Vercel) and pair them with real marketing systems — not just a pretty site with no way to generate leads.

We're a small, fast-moving team (founder + software engineer currently), looking to bring on specialists who can own their channel end-to-end and grow with us as we scale.

About the role

You'll own local and technical SEO across our health & wellness client sites and our own agency site, with a strong focus on Google Business Profile management and review generation. This is a hands-on execution role — you'll be working against a documented playbook, not building SEO strategy from scratch.

Responsibilities

Manage and optimize Google Business Profiles for agency and client accounts (categories, service areas, posts, photos, Q&A)
Keyword research and on-page SEO for health & wellness search terms (treatment names, local + service intent)
Technical SEO maintenance: meta titles/descriptions, Open Graph tags, sitemap.xml, ---------- markup (LocalBusiness, ProfessionalService, MedicalBusiness where relevant)
Local SEO / map-pack ranking strategy across Georgia service areas, starting hyper-local (Coweta/Fayette/South Fulton)
Review generation strategy and execution — prompting, tracking, and responding to reviews across client GBP profiles
Monthly reporting on rankings, organic traffic, and GBP engagement

Requirements

Proven experience managing SEO for local/small businesses (health, wellness, beauty, or medical a strong plus)
Hands-on experience with Google Business Profile management
Familiarity with Google Search Console, Google Analytics (GA4), and at least one SEO tool (Ahrefs, SEMrush, or similar)
Understanding of schema markup and technical on-page SEO fundamentals
Strong written and spoken English
Comfortable working async, self-directed, against documented SOPs and KPIs

Nice to have

Experience with health & wellness, med spa, or beauty industry clients specifically
Familiarity with React/Vite or Next.js sites (you won't be writing code, but understanding how content maps to these platforms helps)
Experience managing SEO across multiple client accounts at once