Paid Ads Specialist

About Exponential Oaks

Exponential Oaks is a web development and digital marketing agency specializing in websites, SEO, and paid ads for health & wellness businesses — med spas, wellness centers, chiropractic and functional health practices, and beauty/aesthetics brands. We're currently building out our presence across Georgia, starting in the Coweta, Fayette, and South Fulton County region before expanding statewide.

Our current client portfolio includes health & wellness brands like CMI Health, Aura Health, Function Health, and Total Esthetics, alongside select projects in other industries. We build fast, modern, high-performing websites (React, Next.js, Vercel) and pair them with real marketing systems — not just a pretty site with no way to generate leads.

We're a small, fast-moving team (founder + software engineer currently), looking to bring on specialists who can own their channel end-to-end and grow with us as we scale.

About the role

You'll manage paid advertising for our health & wellness clients across Google (Search + Local Services Ads) and Meta (Facebook /Instagram), plus a portion of your time supporting Exponential Oaks' own client acquisition ads. You'll be working with real case-study creative and a live tracking setup (GA4, Google Ads conversion tracking, Meta Pixel) already in place — your job is performance and optimization, not building infrastructure from zero.

Responsibilities

Set up and manage Google Local Services Ads (LSA) for eligible health & wellness clients
Build and optimize Google Search campaigns where LSA isn't the right fit
Build and manage Meta (Facebook /Instagram) ad campaigns — targeting local health & wellness business owners and, for client accounts, their end consumers
Monitor and optimize budgets, bids, and targeting based on conversion data
Work with existing case-study assets (Total Esthetics, CMI Health, Aura Health, Function Health) to build ad creative and messaging
Maintain and troubleshoot conversion tracking (GA4, Google Ads tag, Meta Pixel)
Weekly/monthly performance reporting tied to lead volume and cost-per-lead

Split of work

Roughly 80% managing client campaigns, 20% supporting Exponential Oaks' own local lead generation (Coweta/Fayette/South Fulton, expanding statewide).

Requirements

Proven experience managing Google Ads and/or Meta Ads for local or small businesses
Understanding of Google Local Services Ads eligibility and setup (health/wellness categories a plus)
Experience with conversion tracking setup and troubleshooting (GA4, Meta Pixel, Google Ads conversion tags)
Comfortable working with existing brand/case-study assets rather than starting from scratch
Strong written and spoken English
Comfortable working async, self-directed, against documented SOPs and KPIs

Nice to have

Google Ads certification
Experience specifically advertising for med spas, wellness centers, or beauty/aesthetics brands
Experience managing ad budgets across multiple client accounts