Meta Ads Strategist — Facebook & Instagram Advertising

Meta Ads Strategist — Facebook & Instagram Advertising

Foodees Fest is hiring a highly skilled Meta Ads Strategist to help us grow attendance for large-scale food festivals across the United States.

This is not a basic virtual assistant role. This is not a simple social media posting role. We need someone who deeply understands Facebook and Instagram advertising, can clearly explain strategy in excellent English, and can help us build a repeatable system for driving 30,000+ attendees to public events.

The right person must be able to think, communicate, analyze, and lead us through what is happening inside Meta Ads Manager.

Responsibilities

You will build, manage, analyze, and optimize Facebook and Instagram advertising campaigns for multiple Foodees Fest events.

You must be able to create full campaign structures, recommend budgets, build audiences, test creative, manage retargeting, review campaign performance, and explain what needs to change.

You must be able to communicate clearly in English through written messages, meetings, strategy notes, and reports. We need someone who can help us understand the “why” behind campaign performance, not just push buttons inside Ads Manager.

Required Experience

Strong Meta Ads Manager experience

Facebook and Instagram ad campaign management
Meta Business Manager experience
Audience building
Custom Audiences
Lookalike Audiences
Retargeting campaigns
Creative testing
Budget recommendations
Campaign optimization
Performance reporting
Strong English writing and speaking skills
Ability to explain campaign strategy clearly

Preferred Experience

Event marketing
Restaurant, food, hospitality, tourism, or local business marketing
Large public event advertising
Canva
CapCut
Short-form video creative
Ad copywriting
Pixel and event tracking
Google Sheets reporting

You Must Be Able To Explain

Why a campaign is working or failing
Why CPM, CTR, CPC, or Cost Per Result changed
Which audiences should be tested or removed
Which creatives should be scaled or paused
How to build a cold audience campaign
How to build a retargeting campaign
How much budget is needed to reach attendance goals
How to improve results city by city

Application Requirement

To apply, please answer the following questions in excellent English:

How many years of experience do you have managing Meta ads?

What types of businesses or industries have you run Meta ads for?

What is the largest monthly Meta ad budget you have personally managed?

Have you ever run ads for events, festivals, restaurants, tourism, or local businesses? Please explain.

Explain the difference between a cold audience, warm audience, and retargeting audience.

If a campaign has high reach but low engagement, what would you check first?

If CPM suddenly increases, what could be causing it?

If an ad has strong engagement but poor conversions, what would you change?

How would you structure a campaign to drive attendance for a free public food festival?

What reporting metrics would you send us every week?

Please describe your English speaking and writing ability.

Are you comfortable joining strategy meetings and explaining campaign performance in English?

Please include screenshots or examples of Meta campaigns you have managed. You may hide private client information.

What is your expected hourly rate or monthly salary?

In the first line of your application, write: “I know Meta Ads.”

Applications that do not answer the questions will not be reviewed.