E-Commerce Growth Manager (TikTok Shop, Shopee, Lazada, Shopify & Digital Marketing)

E-Commerce Growth Manager (TikTok Shop, Shopee, Lazada, Shopify & Digital Marketing)

We are looking for a proactive, creative, and results-driven E-Commerce Growth Manager to lead and grow our e-commerce business across Singapore, Malaysia, and eventually the Southeast Asian market.

This role is ideal for someone who thinks strategically, executes independently, and takes ownership of driving online sales and brand growth.

Key Responsibilities

E-Commerce Strategy

Develop and execute the overall e-commerce growth strategy.

Identify opportunities to increase sales, traffic, and conversion rates.

Plan long-term expansion into new marketplaces and SEA markets.

Marketplace Management

Manage and optimise TikTok Shop, Shopee, Lazada, and Shopify stores.

Ensure accurate product listings, pricing, inventory, and promotions.

Optimise SEO, product titles, descriptions, keywords, and content.

Monitor store health, customer ratings, and platform performance.

Campaign Planning

Plan and execute platform campaigns, flash sales, mega campaigns, vouchers, bundles, and promotional activities.

Coordinate launch strategies for new products.

Create monthly promotional calendars.

Digital Marketing

Plan and manage Meta (Facebook & Instagram) advertising.

Manage TikTok Ads and Google Ads (preferred).

Optimise advertising performance and ROAS.

Work with the creative team to produce high-converting marketing creatives.

Influencer & Affiliate Marketing

Source and manage influencers and content creators across SEA.

Build and manage affiliate programmes.

Track campaign performance and ROI.

Analytics & Reporting

Monitor KPIs including:

Sales

Traffic

Conversion rate

ROAS

CAC

AOV

Repeat purchase rate

Prepare weekly and monthly performance reports.

Recommend improvements based on data.

Brand Growth

Work closely with designers and content creators.

Develop creative campaign ideas.

Ensure consistent branding across all digital channels.

Customer Experience

Improve the online customer journey.

Optimise product pages and checkout experience.

Work with customer service to improve satisfaction and retention.

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Requirements

Minimum 2–3 years of experience managing e-commerce platforms.

Proven experience with TikTok Shop, Shopee, Lazada, and Shopify.

Strong understanding of Meta Ads Manager.

Experience with TikTok Ads (preferred).

Experience with Google Ads (preferred).

Knowledge of SEO for e-commerce.

Strong analytical and problem-solving skills.

Able to interpret sales and advertising data.

Excellent English communication skills.

Highly organised and able to manage multiple projects.

Self-motivated and proactive.

Able to work independently with minimal supervision.

Creative mindset with strong commercial awareness.

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Bonus Skills

Experience launching new consumer brands.

Experience in health, fitness, supplements, apparel, or FMCG.

Knowledge of Klaviyo, Mailchimp, or email marketing.

Familiarity with AI tools such as ChatGPT, Midjourney, or Canva AI.

Basic graphic design or video editing skills.

Experience managing international marketplaces.

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What We're Looking For

We're looking for someone who:

Takes ownership instead of waiting for instructions.

Thinks strategically while executing efficiently.

Brings fresh ideas and challenges the status quo.

Is passionate about growing brands through e-commerce.

Constantly learns and stays updated with platform changes.

Is comfortable working in a fast-paced startup environment.

If you're driven by results and excited about building brands across Singapore, Malaysia, and Southeast Asia, we'd love to hear from you.