Growth & Funnel Lead

About Care Property Hub
Care Property Hub connects landlords and care providers through a structured platform and live industry events. We are building a controlled ecosystem, not just running events.

We are looking for a data-driven Growth & Funnel Lead to take ownership of measurable growth.

This role is numbers-focused and execution-driven.

Hours

• 2 hours per day
• Monday to Friday
• 10 hours per week
• Remote

Responsibilities
You are responsible for the full growth cycle:
Identify ? Propose ? Implement ? Measure ? Report ? Improve
You do not only suggest ideas.
You own implementation oversight and measurable outcomes.

1. Funnel Audit (First 2 Weeks)
Deliver a written growth audit including:

• Current landlord acquisition sources
• Drop-off points
• Messaging performance
• Follow-up timing issues
• GoHighLevel capability review
• Event leverage gaps

Establish official baseline metrics.

2. Growth Strategy & Testing
Design and implement:

• Messaging improvements
• CTA optimisation
• Follow-up improvements
• Automation recommendations
• Virtual to live conversion strategy
• Event to platform conversion improvements

Each initiative must include:

• Clear hypothesis
• Measurable success metric
• Timeline
• Results analysis

3. Implementation Oversight
You are responsible for:

• Assigning tasks to VAs
• Providing written instructions
• Setting deadlines
• Confirming execution
• Verifying accuracy
• Following up until completion

You may delegate tasks.
You cannot delegate accountability.

4. Messaging & Funnel Optimisation

• Improve WhatsApp scripts
• Improve email campaigns
• Test subject lines
• Optimise CTAs
• Run structured A/B tests
• Use AI tools to improve messaging
• Track response and conversion rates

5. Weekly Reporting
Every Friday you must report:

• Landlords joined this week
• Care providers joined this week
• 4-week rolling averages
• Live attendance numbers
• Virtual attendance numbers
• Conversion rates
• Experiments run
• Results achieved
• Next week’s priorities

Reporting must be data-based.

Performance Reviews
Formal performance reviews will occur at:

• 30 days
• 60 days
• 90 days

You will present a structured report outlining:

• Improvements implemented
• Metrics improved
• Growth achieved
• Lessons learned
• Next phase strategy

Bonus eligibility depends on measurable results.

Required Skills

• Experience with SaaS or marketplace growth
• Understanding of funnels and conversion logic
• Working knowledge of GoHighLevel capabilities
• Strong copywriting and CTA optimisation skills
• Data-driven mindset
• Ability to manage remote implementation
• Experience using AI tools for optimisation

Career Progression
If targets are consistently achieved and growth systems stabilised, this role can evolve into Head of Growth with expanded responsibility and compensation.

Ideal Candidate

• Thinks in numbers
• Owns outcomes
• Comfortable testing and iterating
• Calm under pressure
• Execution focused
• Strategic but practical

Click this link to apply: ----------