B2B Copywriter

Key Responsibilities:

• Develop Persuasive Copy: Write clear, compelling, and persuasive sales copy for a variety of outbound and inbound channels, including email campaigns, cold outreach, website, and social media.
• Understand Target Audience: Conduct research to understand the pain points, needs, and desires of our target audience, thereby producing relevant customer personas and journeys.
• Implement Effective SEO Practices: Conduct keyword optimisation and create customer-centric website copy to attract and engage potential customers.
• Conduct Competitor Analysis: Study the copywriting techniques of our competitors in their various channels for inspiration and best practices, and make informed decisions on improving our own channels.
• Create Engaging Content: Develop attention-grabbing subject lines, headlines, and calls to action that encourage engagement and conversion.
• Master the Company’s Product/Service: Build a deep understanding of the features of our product/service in order to integrate it into effective copywriting.
• Collaborate with Lead Gen and HubSpot Teams: Work closely with the Lead Gen and HubSpot teams to align copy with overall strategies and goals.
• Optimise for Performance: Continuously test and optimise copy to improve open rates, click-through rates, and conversion rates.
• Report on Copy Performance: Synthesise copy performance data and insights into actionable recommendations for campaign optimisation and future copy strategy.
• Stay Up-to-Date: Keep up with industry trends, best practices, and emerging technologies in copywriting and outbound and inbound sales strategies.

Primary Brand Focus:
You will primarily write copy for the Canadian Indigenous Investment Forum (CIIF), a year-round investment forum that connects Indigenous-led businesses and communities with institutional investors from the UK, Europe, and North America. Visit ---------- to learn more. You will also support copywriting initiatives across other client brands as needed.

Qualifications:

• Marketing and Sales Experience: Proven understanding of marketing and sales principles and a track record of crafting copy that drives action.
• Research Skills: Ability to conduct thorough research and synthesise information to create compelling narratives.
• Proven Copywriting Experience: At least 5 years of relevant experience in copywriting or related fields.
• Strong Writing Skills: Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Creativity: Innovative thinker with the ability to generate unique ideas and concepts.
• Collaboration: Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Time Management: Strong organisational skills with the ability to manage multiple projects and deadlines.
• Analytical Skills: Proficient in using analytics tools to extract and measure copy performance metrics (open rates, clickthrough rates, conversion rates, and engagement data) and search visibility.
• Data-driven Thinking Skills: Ability to interpret, evaluate, and synthesise data findings and insights to inform strategic decisions and identify patterns that drive copy and campaign improvement.
• Product/Service Knowledge: Ability to rapidly build a deep understanding of complex product or service features and translate technical specifications into compelling, customer-centric narratives.
• Strategic Vision: Ability to position each copy within the broader context of the full campaign strategy, the marketing funnel, and brand identity, recognising that copy does not exist in isolation.

To be considered, kindly fill out the form using this link: ---------- /SalesCopyWriter